iWorld
TikTok donates Rs 100 cr worth medical equipment in India
MUMBAI: Video-sharing social media giant TikTok has made a donation of Rs 100 crore to the government of India to fight the coronavirus pandemic. Keeping the safety of India's medical personnel in mind, TikTok’s contribution covers 400,000 hazmat medical protective suits and masks, as an important safety measure.
“The government of India has been making concerted efforts to contain the spread of the virus and through this donation we want to contribute towards this effort. With support from the union ministry of textile, this essential gear, which meets the prescribed standards and guidelines, is being handed over to the ministry of health and family welfare, government of India,” says a release.
While citizens are practising social distancing and staying at home as a preventive measure, India's medical personnel are working tirelessly to keep all of us safe and protected. As a result, our medical doctors and health workers are the most vulnerable and exposed to the virus. At times like these, their safety is of utmost priority, said the release.
Additionally, TikTok’s contribution also covers local/state level medical workers, as it has donated 200,000 masks, to Delhi and Maharashtra governments.
As a responsible organisation committed to the safety and security of citizens in India, TikTok said that it is open to extending further support by way of additional donations in the days to come.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
