iWorld
TikTok donates Rs 100 cr worth medical equipment in India
MUMBAI: Video-sharing social media giant TikTok has made a donation of Rs 100 crore to the government of India to fight the coronavirus pandemic. Keeping the safety of India's medical personnel in mind, TikTok’s contribution covers 400,000 hazmat medical protective suits and masks, as an important safety measure.
“The government of India has been making concerted efforts to contain the spread of the virus and through this donation we want to contribute towards this effort. With support from the union ministry of textile, this essential gear, which meets the prescribed standards and guidelines, is being handed over to the ministry of health and family welfare, government of India,” says a release.
While citizens are practising social distancing and staying at home as a preventive measure, India's medical personnel are working tirelessly to keep all of us safe and protected. As a result, our medical doctors and health workers are the most vulnerable and exposed to the virus. At times like these, their safety is of utmost priority, said the release.
Additionally, TikTok’s contribution also covers local/state level medical workers, as it has donated 200,000 masks, to Delhi and Maharashtra governments.
As a responsible organisation committed to the safety and security of citizens in India, TikTok said that it is open to extending further support by way of additional donations in the days to come.
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
