Brands
Use 21-day lockdown to quit smoking, says Nicotex
MUMBAI: Nicotex, the leading brand in the smoking cessation category by Cipla Health Ltd has introduced a ‘21 Days to Quit Smoking Challenge’ exhorting smokers to quit smoking. As the nation entered a 21-day lockdown due to COVID-19 and is practicing social distancing, Nicotex also urged individuals to distance themselves from cigarettes by highlighting the health hazards of smoking in such times.
According to the world health organisation (WHO), smoking damages the lungs, making the person more vulnerable to COVID- 19. Also while smoking, the fingers (and possibly contaminated cigarettes) come in contact with lips which increases the possibility of transmission of the virus from hand to mouth. Hence for safer and better health during the growing pandemic spread, it is advisable to quit smoking at the earliest.
Link of the video: https://www.youtube.com/watch?v=KmxWnTDOCZY&feature=youtu.be
It is also a well-established fact that it takes around 21 days for developing or breaking a habit, thereby inducing the thought that if a person does not smoke for 21 days, there are high chances that he or she will not be tempted to do the same later. The idea might appear like a herculean task; however, Nicotex, based on the principle of Nicotine Replacement Therapy can help smokers in their journey to quit smoking. It helps control the urge to smoke, and gradually allows the body to adjust having no nicotine at the end of the therapy.
Commenting on this campaign Cipla Health Ltd CEO Shivam Puri said, “As the entire country is taking efforts to practice social distancing and build immunity to combat potential threats of COVID-19, it is also the best time to distance oneself from the habit of smoking. During these times as much as a poor immune system can make individuals increasingly susceptible to the virus, smoking can damage the lungs and make a person more vulnerable. We are hence reaching out to all smokers to give up smoking and adopt a healthier lifestyle. We believe you can!”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
