News Broadcasting
ABP News Network asserts digital dominance
MUMBAI: ABP News Network (ANN) has witnessed a massive consumption uptick on its digital platforms, owing to the strong, round-the-clock coverage on COVID-19. Garnering the trust of billions, the digital arm of ANN has become a credible choice for the viewers in every major news week.
According to the BARC and Nielsen Crisis Consumption report, viewership in the country has witnessed a rise of 11 per cent to 622 million viewers between 21 – 27 March 2020 (week 12) when compared to January 11-31, 2020 (week 2). Through minute-to-minute updates and comprehensive insights on the pandemic, ANN’s digital platform has garnered a whopping 15.7 billion impressions in the month of March (Source: YouTube Analytics), attesting their dominance on the digital front.
In addition, the group has witnessed record-breaking viewership in March 2020, with 1.3 billion views on YouTube (Source: YouTube Analytics), surpassing the previously recorded numbers of the general election in May 2019, as content consumption on smartphones have increased by 12 per cent with users spending 3.8 hours a day on their devices.
Apart from YouTube, ABP News & ABP Ananda have done exceptionally well on Facebook, keeping the viewers apprised and engaged. ABP News has garnered 12.34 million total interactions and 223 million views, surpassing its nearest competitor Aaj Tak with 45 per cent higher total interactions (Source: CrowdTangle; 20 March-31 March). And, ABP Ananda has achieved 2.28 million total interactions, six per cent higher total interactions than its nearest competitor Zee 24 Ghanta (Source: CrowdTangle; 20th Mar-31March 20).
The BARC-Nielsen report also highlighted that viewers chose to ‘search’ for more news through multiple channels during the lockdown. In this light, ABP Live App has also emerged as the viewers’ topmost pick from Week 2 of March 2020 (09-15) to week 3 of March 2020 (16-22), observing a humongous upsurge with plus 46 per cent users and plus 138 per cent total video views.
Since its inception, the digital arm of ABP News Network has championed issues on multiple spectrums – may it be social, political, environmental or cultural. The platform possesses a rich portfolio of diverse content that appeals to different age groups and audiences.
ABP News Network chief executive officer Avinash Pandey says: “We are proud to be a pioneer in the digital news segment. With the COVID-19 situation evolving, we have seen it as our duty to provide the viewers with a veracious account of all developments through our digital platforms.”
“Our commitment to deliver the best, even amid trying times has brought us to this leading position and we are pleased to be the viewers’ most-preferred news destination. It is now time for advertisers to fine-tune their media plans amid the ongoing shifts in consumer behaviour to leverage the highly-engaged audiences across the digital spectrum,” adds Pandey.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
