MAM
HUL partners UNICEF to support India’s fight against COVID-19
MUMBAI: Hindustan Unilever Ltd (HUL) has announced a collaboration with the United Nations Children’s Fund (UNICEF) to undertake a mass communication campaign and inform and empower the general public against COVID-19. The campaign brings together the marketing expertise and scale of HUL and the technical knowledge of UNICEF to create engaging communication tools that can help people change behaviours and stay safe during this time of the pandemic.
HUL had also recently committed Rs 100 crore towards helping India fight the COVID-19 pandemic. In addition to the campaign, it is rolling out many initiatives to ensure citizens across the country have access to essential products such as soaps, sanitizers and toilet cleaners.
The mass media campaign, titled ‘#BreakTheChain’ / #VirusKiKadiTodo’, will have simple yet powerful five- and 15-second informative assets to empower the general public with prevention strategies to protect themselves against COVID-19. Based on three key themes, social distancing, handwashing and generosity, the campaign will generate these short informative assets across India through television, news portals and prominent social media channels.
Hindustan Unilever chairman and MD Sanjiv Mehta said, “The need of the hour is simple and effective communication across both urban and rural India to help fight COVID-19 and our partnership with UNICEF aims to do just that. Furthermore, we need to come together as a nation and be supportive of each other during this crisis. Our campaign will help address these challenges and at scale. Along with UNICEF, we are also committed to working with the government and making essentials like Lifebuoy soaps, hand sanitizers and Domex cleaners available across a wide geography which is the most critical need today.”
The campaign will also seek support from media organizations, macro and micro social media influencers, thought leaders and celebrities in spreading the message. The campaign communication assets will be disseminated through the extensive rural reach of both the organisations to reach the most vulnerable populations.
UNICEF India representative Dr Yasmin Ali Haque said, “COVID-19 disease has thrown up many challenges and among them is getting the right information to everyone, no matter where they live and whatever their situation, in the shortest time possible. Our partnership with Hindustan Unilever Limited is important as it leverages HUL’s communications strength as well as rural marketing outreach with UNICEF’s technical expertise and messaging. We hope that through this effort we are able to bridge the communication gaps by sharing information to contain the spread of the disease.”
During the engagement, HUL and UNICEF will also continue to explore other critical areas of collaboration that will help the country to combat the virus.
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MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
