iWorld
Discovery to premiere special show ‘PANDEMIC: COVID-19’
MUMBAI: Discovery, Discovery HD and recently launched streaming service Discovery Plus will stream PANDEMIC: COVID-19, a one-hour special that gives an in-depth look at the COVID-19 pandemic sweeping the globe on 15 April at 10 pm.
As many have heard through the news, COVID-19 is believed to have transmitted from animals to humans in a market in Wuhan, China. But how does this happen? Experts will shed light on its treatment and transmission, which initially baffled doctors and scientists who first encountered early patients who fell ill. The special will also look at how, within a matter of weeks, COVID-19 spread throughout China and beyond, alarming healthcare professionals and scientists.
PANDEMIC: COVID-19 will take viewers inside the fight to contain the pandemic with the latest news on how the government is coordinating to test and treat patients, and to prevent further spread. Experts will reveal why COVID-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread.
The special will also trace the origin of the outbreak in the United States to the first patient, its rapid spread in Seattle and probe the dramatic and unexpected transmission across the country. Viewers will hear from the leading experts in medicine on the frontlines as well as academia, government officials and patients with first-hand accounts.
PANDEMIC: COVID-19 is produced for Science Channel by ITN Productions. For ITN Productions, executive producers are Ian Russell and Sarah Jane Cohen and producer is Nick Powell. For Discovery and Science Channel, Executive Producer is Gretchen Eisele.
Is the US prepared to face this global pandemic unrivalled in modern history? Every day the story takes another dramatic turn, as the number of infected and reported dead in the United States continues on an upward trajectory. PANDEMIC: COVID-19 will look at the effects of the drastic measures happening across America as institutions, schools and businesses are shut down to prevent transmission. This timely special will shed insight from those leading the fight to find answers as well as a possible cure.
University College London cell biologist Dr Jennifer Rohn says, “The normal circulating strain in the bats probably isn't causing much of a disease. But when it reaches humans, that's when all havoc breaks out, because it's in a new environment. Respiratory viruses have one aim: that is to get inside a human cell and use it as a factory to make thousands or millions of replacement copies that will then spread onto new cells. So often the cells will, will literally blow apart, as the virus is producing its millions of progenies.”
“The virus, people say sometimes is a piece of bad news wrapped in protein. It is a vector for getting genetic information into a cell and that genetic information just contains a blueprint to make more viruses. They were able to tell that although this virus was new, it was closely related to the original SARS virus,” explains Professor Thomas Friedrich from University of Wisconsin-Madison, in the documentary. “With viruses it's much more challenging because mostly, they use our own cells to make more viruses. And so they're using our own cellular machinery, we can't poison that without poisoning ourselves.”
Highlighting the speed with which Covid-19 spread, professor Dave O'Connor, University of Wisconsin-Madison says, “I think this is an important reminder that we live in an interconnected world where viruses that emerge anywhere in the world, can be a threat to the entire world.” He adds in the documentary, “A vaccine for this virus is unlikely to be available in the next 12 months. What that means is these other sorts of preparedness measures need to be put into place, because we're not going to have a vaccine. And so expecting this to be like the movie Contagion is simply unrealistic.”
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
