MAM
The Vodafone pug is back – telling everyone: Our network is at home with you
MUMBAI: In these trying times of social distancing and stay-at-home lockdowns, telecom networks are our only window to the outside world. They are like Oxygen as these telecom networks help families and friends stay in touch with one another as human beings around the globe and to stay connected to anything at all….
So while VIL has been doing its very best to keep the nation connected, we thought it’s time to bring back our best-loved icon to reinforce the importance of staying at home and staying connected with Vodafone through these difficult circumstances, albeit in its endearing way.
The Vodafone pug is back – telling everyone:
Our network is at home with you. Stay home, stay safe. Stay connected with Vodafone.
#StayHomeStaySafe
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
