Brands
Lavie Luxe expands into the luxury perfume market
Mumbai: Lavie Luxe, renowned for its high-end, premium-quality products, has announced the launch of its new category of perfumes. This expansion marks a significant milestone for the brand, extending its luxurious offerings beyond bags and accessories into the world of fragrances.
Key information:
Price:
● A single bottle of 100ml – Rs 1999/-
● Gift Set – Rs 1999/-
Availability: You can find Lavie Luxe perfumes on the online website of Lavieworld.com, Lavie retail outlets nationwide and e-commerce portals like Amazon, Flipkart, Myntra, Nykaa, and Tira.
Warranty: Each Lavie Luxe perfume has an expiry date of three years from the date of packaging.
The new perfume line features four enchanting Eau de Parfum (EDP) fragrances:
1. Lush: A floral and fruity blend with top notes of pear, heart notes of jasmine, and base notes of vanilla.
2. Lily: A floral and spice combination with top notes of lily, heart notes of rose, and base notes of pink pepper spice.
3. Lagoon: An aquatic and woody scent with top notes of mandarin orange, heart notes of lavender, and base notes of patchouli.
4. Love: A citrusy and woody fragrance with top notes of bergamot, heart notes of patchouli, and base notes of woody elements.
These fragrances cater to a sophisticated audience that appreciates refined and long-lasting scents. With an impressive 18 per cent fragrance concentration, these perfumes promise longevity, lasting from six to eight hours, while the included moisturizer component ensures the scents are gentle and skin-friendly. In line with Lavie Luxe’s commitment to premium quality, the new perfumes have undergone rigorous dermatological and allergen testing to ensure they are safe for all skin types. This dedication to excellence aligns seamlessly with the brand’s reputation for delivering high-end, elegant products that set industry standards.
“We are thrilled to introduce our new line of perfumes, which embodies the elegance and sophistication that Lavie Luxe is known for. This launch is a natural extension of our brand, and we are excited to offer our customers a new way to experience luxury. Our commitment to quality and craftsmanship remains unwavering, and we believe our fragrances will set a new standard in the market,” said Lavie Luxe CEO Ayush Tainwala.
This strategic move aligns with parent company Bagzone Lifestyle Pvt Ltd’s growth plans. Earlier this year, the parent company ventured into the premium watch category under the Lavie brand, receiving critical acclaim for its stylish design and superior craftsmanship. Furthermore, the parent company will continue to explore new avenues and expand its luxurious offerings.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
