MAM
22 Feet Tribal Worldwide, Reebok India promote workout from home during social distancing
MUMBAI: Reebok India, one of the biggest global fitness brands, in collaboration with 22feet Tribal Worldwide, has launched a series of home workouts to harness the power of fitness.
The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors, Katrina Kaif and Malaika Arora, and Reebok India’s certified trainers. These workout videos are a mix of core strengthening, HIIT, pilates, yoga, and stretching.
With this innovative series, Reebok has gone beyond product innovation and established itself as a holistic enabler in the journey of fitness.
Talking about the thought behind the campaign, 22feet Tribal WW NCD Debashish Ghosh said, “It started with a need to do something authentic but also meaningful. In a world that needs a lot of hope and inspiration right now, we wanted to nudge the conversation further. Go from advice to action. As a brand that shapes the culture of fitness, it seemed natural to evolve the day to day discussions from ‘stay at home’ to ‘stay fit’ with #WorkOUTfromHome. After all, there is enough scientific evidence that staying fit powers immunity & can help resist/break the chain of transmission.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
