MAM
EMPIRE STATE BUILDING LAUNCHES #HEROESSHINEBRIGHT CAMPAIGN TO THANK FIRST RESPONDERS
The Empire State Building (ESB) today announced the launch of #HeroesShineBright, a weeklong campaign to thank every person putting their lives on the line to save others during the COVID-19 pandemic both in the United States and around the world. Every night from April 24 through May 2, ESB will dedicate its tower lights to a different First Responder organization, shining in their representative colors to acknowledge their bravery and service.
On May 2, the final night of #HeroesShineBright, ESB will partner with the World Federation of Great Towers in a coordinated lighting that will see the Burj Khalifa (UAE), CN Tower (Canada), Macau Tower (China), Busan Tower (South Korea), Willis Tower (US), Euromast (Netherlands), 360 Chicago (US), Calgary Tower (Canada), One Liberty Observation Deck (US), Ostankino TV Tower (Russia), Tallinn TV Tower (Estonia), UFO Tower (Slovakia), and others shine their lights in a red heartbeat from 8:30 – 9:30 p.m. in their local time zone to bring global awareness to those helping fight the pandemic. The Eiffel Tower will also dedicate its signature sparkle to the campaign that evening.
The schedule of lightings is as follows: (Catch live in India at IST 6 a.m. to 7 a.m.)
· April 24 Yellow/White/Blue w/ Siren Effect in honor of
FDNY/EMS
· April 25 Blue/White/Blue in honor of Doctors, Nurses and the Medical
Community
· April 26 Blue/Orange/Blue in honor of Correction Officers
· April 27 Split lights:
· North & South: Orange/Blue/White in honor of the U.S. Coast Guard
· East & West: Blue/Gold/Blue in honor of the U.S. Navy
· April 28 Yellow/Black/White in honor of the U.S. Army
· April 29 Blue/Blue/Blue in honor of the Metropolitan Transportation Authority
· April 30 Yellow/Yellow/Yellow in honor of Essential Workers
· May 1 Blue/Purple/Blue in honor of Police Memorial Day
· May 2 Dynamic heartbeat lighting in coordination with the World Federation of Great
Towers
“The Empire State Building is the beating heart of all of us, and the international icon of the skyline of New York City. She shines her lights to show First Responders and essential workers our appreciation, love, and support, which they deserve,” said Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust. “Our tribute to the heroes on the front lines of our great city, one group at a time, will culminate with a worldwide show of support as the World Federation of Great Towers showers universal light to spotlight the contributions of First Responders around the world.”
The Empire State Building encourages fans to participate in the #HeroesShineBright campaign, and leave comments on its posts and stories across its social media platforms thanking essential workers each night of the lightings. On May 2, the Building will share a celebratory compilation video incorporating videos of personal thank yous, fan comments, and inspiring videos of the lightings across the globe.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
