MAM
Burger King India and Delhi Police partner to provide burgers to orphanages
MUMBAI: Burger King India partnered with Delhi Police to distribute burgers to children in orphanages and community clusters amidst the current Covid2019 crisis. The Don Bosco Ashalayam and Auxilium Snehalya in Palam Village and Asha Grah Children Home for Boys and Girls in Dwarka were served with burgers as mid-day snacks. Further, kids of JJ clusters in the area of Vikas Puri, GTB Enclave, Madhu Vihar, R.K Puram and Kalkaji were also served burgers. As part of this partnership, Burger King distributed 5000 burgers.
Burger King India’s ‘Crown Standard Delivery’ ensures safe delivery of food from the kitchen to the communities. The staff delivering the meals wear protective gear like masks and gloves to ensure safety. Since the outbreak, Burger King has further strengthened its robust restaurant procedures around food safety, cleanliness and hygiene and increased its sanitization frequency in all restaurants across the country.
Burger King CMO Srinivas Adapa said, “We work closely with police officers in our communities on a regular basis and in these unprecedented times, we would like to salute them for their selfless service to the nation. We are honoured to partner with the Delhi Police to provide safe and hygienic food to children in this hour of need.”
The Delhi Police also appreciated the brand gesture and were happy to partner with this initiative which brought a smile on the faces of young kids.
Brands
ABD Maestro bags Distiller of the Year at Icons of Whisky India 2026
ARTHAUS campaign win adds sparkle as firm marks first anniversary
MUMBAI: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has been named Distiller of the Year at the Icons of Whisky India Awards 2026, capping off a milestone first year for the company.
The recognition comes as ABD Maestro completes one year of operations, having built a portfolio of ten brands across categories and expressions, in line with rising consumer appetite for premium, globally benchmarked spirits.
Held in Gurugram, the 15th edition of the Icons of Whisky Awards honoured excellence in innovation, craftsmanship and leadership across the whisky industry. ABD Maestro emerged as the only Indian company to win the title alongside six international players, underscoring its growing global standing.
Adding to the wins, ARTHAUS Blended Malt Scotch Whisky was awarded ‘Campaign Innovator of the Year’, highlighting its differentiated positioning and engagement strategy in India’s competitive premium Scotch segment.
ABD Maestro Pvt. Ltd. managing director Bikram Basu said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. Being named ‘Distiller of the Year’ in our first year, and as the only Indian company recognised alongside international players, is a defining milestone.”
He added that the recognition reflects the strength of the company’s portfolio and its commitment to craftsmanship, innovation and quality.
The twin honours mark a strong start for ABD Maestro, reinforcing its ambition to shape India’s luxury spirits landscape while strengthening the country’s presence on the global whisky stage.
