iWorld
Global streaming viewership skyrockets 57% in Q1 2020
MUMBAI: Streaming viewership saw rapid increase in the first quarter of the year with time spent up by 57 per cent globally year over year. On-demand content drove the lion’s share of this growth, as per a report from Conviva. Moreover, March proved a turning point in the acceleration of streaming, as stay-at-home orders rolled out in countries and regions around the world.
“On demand content carried the lion’s share of growth, up 79 per cent and capturing 72 per cent share of viewing time in Q1, up from 63 per cent share in Q1 2019. Live programming grew more modestly, up just 19 per cent overall and lost market share to 28 per cent from 37 per cent the previous Q1,” the report said.
Growth was led by Europe, up 70 per cent, and the Americas, up 57 per cent, while Asia and Africa saw 30 per cent and 25 per cent viewing growth respectively.
The report also stated that as viewers stayed home in March, consumption habits shifted rapidly. In the span of a single month, comparing February 2020 to March 2020, overall time spent streaming grew a stunning 20 per cent with on demand viewing up 28 per cent.
However, missed ad opportunities rose up to 26.9 per cent in Q1 as compared to Q4 of 2019 in the wake of Covid2019 pandemic. For 46.3 per cent of missed streaming ad opportunities, the most common issue was the lack of ad demand. While the report predicted that advertising will continue to be dampened by the evolving situation, it will return with fervor in 2021 and beyond. The advertising data included in the report is based on an analysis of 12.5 billion ad attempts in Q1.
iWorld
Zee Music elevates Sujal Parekh to senior management personnel role
Former Warner Music executive to drive next phase of music growth
MUMBAI: Zee Music Company has elevated Sujal Parekh to the role of senior management personnel, signalling a sharper push on scaling its music business.
Parekh, who currently serves as business head at the company, will now spearhead the next phase of growth, with a focus on expanding Zee Music’s footprint across platforms and audiences.
With over two decades of experience, Parekh brings a strong mix of financial and operational leadership, largely within the media and entertainment sector. Prior to joining Zee Music, he held key leadership roles at Warner Music Group, where he served as general manager operations for India and SAARC, and earlier as finance director for the region.
During his tenure at Warner, Parekh played a central role in strengthening the company’s regional presence. He led the acquisition and integration of platforms such as Divo TV, E-Positive, SkillBox and Global Music Junction, helping expand its reach across digital media, regional content, artist management and live entertainment.
Before Warner, Parekh spent over a decade with Bigtree Entertainment Pvt. Ltd., where he rose through the ranks across finance roles, eventually serving as associate vice president finance.
His early career included stints in audit and accounting, building a solid foundation that has underpinned his leadership journey in the music and media business.
With this elevation, Zee Music is clearly tuning its leadership bench for growth, betting on Parekh’s blend of strategic and operational expertise to hit the right notes in an increasingly competitive music landscape.
