GECs
Mythological shows continue to be viewers’ favourite in week 18
MUMBAI: Mythological shows continue to be viewers' favourite as the launch of Ramayan on Star Plus saw 65 per cent jump, while re-telecast of Mahabharata on COLORS has gained by over 24 per cent viewership on a week-on-week basis, the seventh edition of Broadcast Audience Research Council (BARC) India and Nielsen India joint report on crisis consumption points out.
Both the mythological shows were launched on respective the channels from Monday, 4 May.
Meanwhile, Uttar Ramayan’s final episode saw a jump of 147x in week 18 as compared to pre-Covid2019 period and the launch of Shri Krishna saw a rise of 62x; both shows were shown on DD National.
