MAM
FCT drops by 6 per cent in week 17: BARC-Nielsen data
NEW DELHI: While the count of brands advertising on television grew by 10 per cent in week 17 as compared to the last week, FCT dropped by 6 per cent, revealed the seventh edition of the weekly BARC-Nielsen data on how media habits are shaping up during the lockdown. While the total number of brands stood at 2,138, FCT reached 205 lakhs.
However, the FCT remained fairly consistent across regions during the last four weeks, highlighted the data.
As per the report, the total number of advertisers witnessed an increment of 9 per cent in week 17 as compared to the past week, making the total advertiser count reach 1,430.
Giving an insight into the genre-wise division of ad FCT, BARC-Nielsen reported that news witnessed a dip of seven per cent in week 17 as compared to the past week. Movies saw a dip of seven per cent, and music 19 per cent.
The top 10 advertisers, including HUL, RB, Colgate, etc., reduced the FCT, while the next 40 increased it by 9 per cent. In the top 10 brands, Wipro, P&G, and Godrej improved their inventories slightly.
Another interesting highlight that the report shared was an uptake in the number of channels that top brands advertised on in the month of April as compared to January 2020. While for the top 20 brands the increase was marginal, number of channels going to 123 from 120, for the top 50 brands the number grew from 86 to 99.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
