MAM
Medlife partners with Snapdeal to bring medicine delivery, lab testing services
MUMBAI: Medlife had announced its partnership with Snapdeal enabling users to order medicines and avail full body health check-ups and curative diagnostic tests through the Snapdeal platform. With this partnership, Medlife aims to take its flagship healthcare services to the homes of millions of people across the country, at affordable prices.
Users of Snapdeal can readily order medicines online, with a valid prescription through this partnership. Medlife’s dedicated delivery personnel, equipped with the necessary safety equipment, will deliver the order at the customer’s doorstep within 24 hours following order confirmation.
With a vast array of tests on offer, including diabetes screening and thyroid profiling tests, Medlife also seeks to encourage, at-risk patients and those with chronic conditions, to take up essential tests from the comfort of their homes during this difficult time.
In addition to this, there is also the option of testing for Covid2019 at home, for users of Snapdeal, undertaken through the association with Medlife, if patients meet certain criteria.
After scheduling a test through Snapdeal’s platform, a certified-and-trained phlebotomist from Medlife will arrive at a pre-decided time slot to collect samples. Users do not incur any additional charges for sample collection and test results are shared within 48 hours in most cases.
“The availability of lab tests and medicines on Snapdeal serves a crucial need of our users and offers them a safe way to fulfil their medical needs. With Medlife’s reach, we will bring the convenience of medical testing from home and medicine delivery to our users in more than 400 big and small cities across India,” said a Snapdeal spokesperson.
“Medlife’s partnership with Snapdeal is an initiative undertaken not only to accelerate consumers’ transition to online platforms for purchasing medicines and diagnostic lab tests, but also to encourage social distancing from the perspective of safety. With millions of users, Snapdeal is an ideal partner to help bring Medlife’s affordable healthcare services into the homes of anxious patients, who are putting themselves at risk by delaying essential tests. As the world grapples with the uncertainty caused by Covid2019, we are intent on ensuring vulnerable patients continue to take essential medicines and tests from the comfort of their homes,” said Medlife head of revenue Bhavesh Singhal.
Medlife’s on-ground personnel, phlebotomists and lab technicians follow strict guidelines on safety and go through regular temperature checks, apart from using all the necessary protective equipment for their own safety and that of customers or patients. In addition to these measures, cleaning and sterilization of lab premises is also undertaken regularly.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
