MAM
Burger King India brings people closer ‘virtually’ with new initiative #ReassuringWhopper
MUMBAI:Burger King India has introduced #ReassuringWhopper with an aim to bring together people, separated in these trying times. Amidst the current situation, while many are staying at home with family, there are some who live away from their loved ones. Thus, for thousands of people, in the latter category, the only way of communication is through a call.
Conceptualised by Famous Innovation and executed by FoxyMoron, the new initiative #ReassuringWhopper, offers one more way of sharing love and connecting with the near and dear ones. As part of the campaign, consumers can now send a Whopper to their special someone by just tagging @BurgerKingIndia social media handles. Upon tagging, Burger King India, will deliver a whopper to consumers at both ends, which they can relish together virtually.
Burger King India CMO Srinivas Adapa said, "Food has always brought people together. In these trying times, we hope the Whopper can bring a bit of joy to families and friends who are physically separated. One can’t go the distance, but with the ‘Reassuring Whopper’, we would like to provide a moment of connectedness by sharing the Whopper albeit virtually. Burger King as a brand has always believed in finding the lighter and brighter side of things, and in these times, this is our little ray of optimism and positivity.”
Famous Innovations founder and CCO Raj Kamble added, "If you've ever lived away from parents as young person, you know that they have only one important question for you all day – are you eating on time? There's nothing quite like the reassurance of knowing that someone who love is eating well, and better yet, sharing a meal with them (even if it's over a video call). At a time when a lot of people may be alone and feeling far away from everyone and everything they care about, we hope that this small gesture will create a little joy.”
Link: https://www.youtube.com/watch?v=M-9PwEoA2z8&feature=youtu.be
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MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
