Brands
Panasonic’s authorized Direct-to-Consumer platform witnesses 160 per cent surge in visitors since launch
Mumbai: Panasonic Life Solutions India achieved a milestone as its authorised Direct-to-Consumer (D2C) platform becomes one of the fastest-growing in consumer electronics and appliances sector in India. Since its launch in September 2022, the platform has experienced remarkable growth, with online visitors surging by 160 per cent, surpassing 4 million visitors in the past year alone. With the current season’s high demand, the platform has recorded four-fold growth over last year, quarter on quarter.
“The rapid expansion of our authorized D2C platform demonstrates customers trust in the brand, Panasonic’s strong commitment to embracing digital transformation, while significantly enhancing and personalizing customer experiences,” said Panasonic Life Solutions India business chief & director – E-Commerce, D2C (e-store) Business, Brand & Marketing Communication, Sushil Grover. “The platform is intuitive, easy to navigate, and represents the brand identity that meets our customers’ aspirational world. We have been continuously expanding our product offerings on the platform with the aim of providing the widest choice to our customers backed with proven reliability of Japanese technology. We recently launched Lumix cameras, and the response was tremendous. We sold cameras for over 2.5 lacs average price, which confirms our notion that consumers are moving toward premiumization. We are now focused to enhance product availability and service coverage across more cities backed with an efficient supply chain support.”
Currently, the platform is selling LED, Audio, Large & Small Appliances, Cameras, Lenses, Accessories and Lifestyle products attracting 13% repeat customers, with the highest user and conversion rates coming from the 25-34 age bracket followed by the Gen Z audience. Panasonic continues to broaden its lineup of high-end products, offering distinctive benefits in important categories such as bottom-mounted refrigerators, front-load washing machines and air conditioners. This year, they also launched India’s first Matter-enabled air conditioners that are powered by Miraie, marking a significant advancement in the realm of smart home technology.
Moreover, Panasonic’s authorized D2C online e-store provides a range of consumer financing options and product exchange programs aimed at broadening accessibility to high-value purchases. Furthermore, customers benefit from a convenient ‘service-on-a-click’ feature for registering service requests such as installation, repairs, or purchasing extended warranties for both new and existing products. The recent introduction of the ‘Call-Me-Back’ initiative has also been met with enthusiastic reception, providing customers with an improved personalized experience to address their inquiries regarding purchases or services.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
