MAM
DAN India’s Hyperspace to enhance effectiveness post lockdown
MUMBAI: As the countrywide lockdown eases, organisations across sectors are deeply focusing on the health and safety agenda to sail through the Covid2019 era. In an endeavour to support the organisation's efforts towards safeguarding their staff, customers and clients, Hyperspace, the shopper marketing consultancy from Dentsu Aegis Network, has rolled out an Information Signage Programme. The program offers a bouquet of solutions that will enable social distancing, safety and hygiene across eleven touchpoints. A set of collateral designs on notable do’s and don’ts are also a part of the program.
The eleven touchpoints include the entry gate, stairs, elevators, reception, washrooms, meeting rooms, cabins, walking areas, cubicles, general seating areas as well as the cafeteria. Moreover, these flexible and quick solutions can be implemented with much ease across all types of offices.
Hyperspace AVP Sandeep Sawant said: “Covid2019 has altered our life and we just can’t afford to snap back into old ways especially when the risk of the virus is still hovering over us. While safety is of utmost importance, gaining momentum in business is also essential. In the midst of multitasking, being hypervigilant always may be challenging for any organisation, that’s where Hyperspace steps in and supports clients with the Information Signage Program. Leveraging DAN’s PAN India presence and strong legacy, Hyperspace will deliver this offering to corporate offices, branch offices, regional offices, factories as well as dealer outlets.”
“One of the recent surveys revealed that 93 per cent employees are stressed about returning to office, fearing that health could be compromised. In such a situation, it’s imperative for any organisation to acknowledge these sentiments and indulge in offerings like the Information Signage Program. After all, happy employees are more productive than the ones surrounded by concerns. We’re living through unprecedented times, and unusual circumstances call for extraordinary measures. By implementing a handful of extreme protocols, we’ll survive this pandemic together and emerge stronger,” said Postterscope APAC president and DAN India COO media brands Haresh Nayak.
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Rising living costs, longer financial responsibilities, and changing household structures are reshaping how Indian families plan for long-term financial security. In this shifting environment, life insurance is increasingly being viewed as a core part of structured financial planning rather than an optional protection tool.
Securing Your Family’s Finances with Life Insurance
Life insurance plays a role in family financial planning by supporting income continuity and long‑term financial responsibilities in the event of an unexpected loss. With this coverage amount, the family can continue to maintain their daily needs, fund children’s education, repay debts, and meet other financial obligations.
Beyond basic financial protection, life insurance has expanded to support long‑term planning objectives, helping families manage education costs, liabilities, and continuity of income.
Retirement Benefits with Life Insurance
As India’s workforce becomes more conscious of post‑retirement income security, life insurance is increasingly linked with retirement planning. Regular income options integrated into insurance products are being viewed to reduce dependence on external support systems later in life.
Save your Income Tax with Life Insurance
Tax efficiency remains one of the reasons families factor life insurance into financial planning, as it continues to be recognised under prevailing tax provisions as a long‑term savings and protection tool.
Policy Flexibility and Early Adoption Trends
Early adoption and flexible policy design have also contributed to growing relevance, as insurers respond to broader financial planning needs across different life stages.
How Life Insurance is Evolving for Family Financial Planning
- Easier Digital Access
Purchasing a life insurance policy no longer involves loads of paperwork, multiple visits to the insurance office, etc. With online options, purchasing and managing life insurance policies has become much easier.
You can compare various insurance plans online, get instant quotes for premiums, opt for paperless documentation, and avail of faster claim settlements. This also helps maintain transparency among policyholders.
- Growing Popularity of Term Insurance
Term insurance plans are becoming more popular because of their high coverage and affordability. This shift reflects a growing preference for high‑coverage, cost‑efficient protection aligned with practical family responsibilities.
- Focus on Long-term Family Goals
As financial planning becomes more structured and long‑term in nature, life insurance is increasingly viewed as foundational rather than supplementary. Its role in addressing income continuity, long‑term obligations, and evolving family needs explains why relevance continues to grow in today’s planning conversations.
