MAM
Medlife goes multilingual, to be offered in eight languages
MUMBAI: e-Health platform Medlife becomes the first in the sector to integrate multiple languages on its mobile and desktop applications, enabling people from all parts of the country to interact and engage with the platform more easily. To begin with, the platform has enabled the option of Hindi and will soon integrate Tamil, Telugu, Bengali, Malayalam, Kannada, Marathi and Gujarati.
Strong internet penetration and the affordability of smartphones have led to the growth of online commerce in small towns and villages across the country, which accounts for over 50 per cent of business for most e-commerce companies. One of the factors that continues to stall full-fledged development or growth of digital platforms across Bharat, is the language barrier. Though India is the second largest English-speaking nation in the world, only 12 per cent of the people speak English, whereas Hindi is spoken by more than 40 per cent of the population and over 20 other languages are native to the rest. This clearly highlights the need to integrate more languages on to a commerce or trade platform in a multicultural society as ours.
With this integration, Medlife is set to engage with over twice the number of its present user base, or 10 million new customers, offering them the benefits of high-quality, end-to-end healthcare services, in a more personalized format.
“We believe adding vernacular capabilities to Medlife’s platform will play a crucial role in not only ensuring language is not a hindrance for any user seeking to avail our services but also in accelerating the consumer transition to online technologies in Tier II, Tier III and rural cities. This also makes Medlife the first and only e-Health platform to expand its platform to regional languages and highlights our dedication to make e-Health simple, personal, accessible and affordable using technology in India,” said Medlife co-founder and CEO Ananth Narayanan.
The integration of additional languages and the technological aspects associated with it are being undertaken in-house by Medlife.
Brands
Deepak Halder appointed CEO of Sarvottam India
Real estate veteran with 23 years’ experience takes the helm
MUMBAI: Sarvottam India has appointed industry veteran Deepak Halder as its chief executive officer, bringing more than two decades of experience in real estate and business strategy to the role.
Halder has built a reputation as a growth-focused leader during a career spanning over 23 years, including nearly two decades in the real estate sector. He began his journey in the industry in 2007 and has since held senior leadership roles at several prominent developers, including Bestech Group, Paras Buildtech, Hero Realty, ATS Infrastructure Ltd and Rajdarbar Group.
Across these organisations, Halder has been closely involved in shaping expansion strategies, strengthening brand positioning and steering large-scale residential and commercial project launches. His work has also centred on accelerating revenues while building strong customer-focused business models.
Interestingly, Halder’s professional roots lie in marketing. He started his career at a leading advertising agency, a background that continues to influence his approach to real estate leadership. The combination of brand-building insight and market intelligence has helped him craft strategies that connect closely with evolving consumer expectations.
At Sarvottam India, Halder is expected to steer the company’s next phase of growth, with a focus on innovation-led development and sustainable expansion. His leadership will centre on creating long-term value for customers, partners and stakeholders while strengthening the company’s presence in an increasingly competitive property market.
The appointment signals Sarvottam India’s intent to sharpen its strategic direction as it prepares for the next chapter in its growth story.
