iWorld
Airtel Digital TV partners EPIC ON to bring ‘Malgudi Days’ to homes
MUMBAI: DTH service provider Airtel Digital TV today announced a unique content partnership with IN10 Media Network's OTT platform EPIC ON to bring the timeless nostalgic series of Malgudi Days to over 16 million homes across the country.
Based on several heart-warming short stories by RK Narayan, Malgudi Days series is about a bunch of characters leading simple lives in a fictitious small town called Malgudi. The plots revolve around the trials and tribulations faced by the lead character Swami and his friends. Malgudi Days was first telecast on the national television in 1986 and became an integral part of the lives of Indians who grew up during that period. Directed by Shankar Nag, the series features the then famous child actor Master Manjunath and other acclaimed actors including Girish Karnad, Vaishali Kasaravalli, Ananth Nag and Arundhati Nag. The stories of Malgudi Days evoke a feeling of nostalgia as well as have strong resonance among audiences who enjoy simple and powerful storytelling.
Airtel digital TV customers will now be able to experience the magic of this 80’s classic at leisure on channel no 102. Airtel has introduced this series with unique options with which customers can binge watch the series by playing the episodes back to back or at a dedicated time every day like they catch up on their regular TV shows.
Airtel DTH marketing head Aashish Ahuja said: “As a brand we are always innovating to delight our customers with a rich bouquet of content. We picked up that nostalgia is a strong consumer need and Malgudi Days is one of the most perfect all-time classics that a whole lot of us grew up watching. We are delighted to add the show to our offerings and promise to continue adding such relevant content for our customers.”
EPIC ON COO Sourjya Mohanty said: “We are happy to join hands with Airtel Digital TV and strengthen our presence across the country. This is the beginning of a long-term partnership. We are hoping to continue bringing high-appealing India-centric bespoke programmes for the service and truly entertain audiences across all age-groups.”
Airtel Digital TV customers can watch ‘Malgudi Days’ on channel 102 at just Rs. 1.5 per day.
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iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
