MAM
Snapdeal resumes pan-India deliveries
Snapdeal, India’s leading e-commerce platform, today announced that it had restored service to 100% of the pin codes that it was serving before the Covid-19 linked restrictions disrupted deliveries.
Effective today morning it has switched on all locations for delivery, excluding the containment zones, which continue to remain inaccessible for e-commerce deliveries as per guidelines issued by the central and state governments.
The swift resumption of the complete network has been possible on account of detailed planning exercises completed between Snapdeal and its third-party logistics providers over the course of the last week in anticipation of lockdown 4.0 relaxations. To help in logistics planning, Snapdeal has engaged Legistify, a law tech platform, that provides live trackers of latest regulations in red, orange, green and containment zones, including the trends and micro details from such areas.
In addition to being the first platform to restore pan-India operations, it is also the only platform that is offering the customers a Cash on Delivery (CoD) option. This option is available in across all 26000 pin codes – in green, orange and red zones.
All major platforms in the country have restricted orders only to pre-paid orders. According to Snapdeal, many shoppers either do not have access to digital payment options or are not comfortable using them. In order to make it simple for these users to buy online, Snapdeal has continued the availability of CoD and a large part of non-metro users are using this option extensively. As a measure of precaution, buyers are encouraged to pay for their orders using digital payments anytime before and even during the delivery process. However, for those buyers who still prefer to pay cash, the deliveries are completed accordingly.
Snapdeal has completed delivery of nearly 50% of the pre-lockdown orders placed by buyers in March, but which could not be delivered due to the sudden imposition of lockdown restrictions. All deliverable orders from this backlog are expected to be cleared by the end of this month.
As per Snapdeal, it is working closely with its logistics partners to share updated demand assessments so that adequate availability of delivery agents can be planned for. It is also helping its partners plan delivery protocols that enhance safety for both the buyer and the delivery agent.
According to Snapdeal Spokesperson, “Customers all over the country have been waiting for long to receive their orders and place new orders. Thanks to advance planning and with the active support of our logistics partners, we are excited to swiftly resume deliveries all over the country for both essentials & non-essentials.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
