MAM
Wipro Consumer Care and Lighting introduces Wipro Safewash Anti-Germ Liquid Detergent
Wipro Consumer Care and Lighting today announced the launch of Wipro Safewash Anti-Germ Liquid Detergent with 99% germ protection formula. Safewash Anti-Germ is a pioneering solution for germ protection for fabrics, ensuring that clothes are not only fresh and clean but also germ-free.
True fabric care means clean + safe. This is being showcased beautifully in their TVC. The TVC will display our daily exposure to invisible germs that settle on the clothes. Simple actions like catching a sudden sneeze in your elbow or hugging your child during a busy day can create touchpoints for transmitting infections through the ic. Safewash Anti-Germ liquid detergent formulated with unique germ protection proposition assures 99% safety from germs for your clothes.
Talking about the new launch, Wipro Consumer Care and Lighting VP marketing S Prasanna Rai said, “Consumers are using masks, gloves, carrying sanitisers when they are on-the-go and using surface disinfectants to protect themselves. However, besides these precautions, it is important to keep one’s clothes germ-free as fabric can be germ carrier. Acknowledging the increasing need for germ-free protection, Wipro Safewash launched the Anti-Germ Liquid Detergent. It is formulated with a unique proposition of 99% germ protection, ensuring your clothes are truly clean, germ-free and look as good as new for 75+washes.”
Wipro Safewash Anti-Germ Liquid Detergent offers colour protection and a gentle acid-free formulation along with stain removal capacity thus keeping clothes looking as good as new for 75+ washes. The product is a multipurpose liquid detergent available in a 1Litre SKU priced at INR 235 and can be used across all washing machines – top load, front load, semi-automatic – and can also be used for bucket wash.
Wipro Safewash Anti-Germ Liquid Detergent is soon to be launched across all modern and general trade outlets across.
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Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
