iWorld
Tata Sky Binge partners with ShemarooMe to bring Hindi classics, regional entertainment
MUMBAI: Tata Sky, India’s leading content distribution and Pay TV platform, announced its partnership with leading content powerhouses Shemaroo Entertainment Ltd. The partnership will see a wide array of film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge, Tata Sky’s unique OTT platform that aggregates premium content from a variety of leading OTT apps on a single-user interface inducing ease in content discoverability and a superior viewing experience.
The collaboration will give Tata Sky Binge subscribers access to ShemarooMe’s vast content library of over 15,000+ hours of multi-genre, multi-regional content including Bollywood premiere, Bollywood classic, kids, devotional, comedy and regional content spanning over 3700+ titles.
Tata Sky chief commercial and content officer Pallavi Puri said, “At Tata Sky, we are always endeavouring to expand our content offerings and present best in class entertainment choices to our viewers. We have always believed in creating an enhanced and agile ecosystem of entertainment and our OTT aggregator platform, Tata Sky Binge has been a step towards that direction. To that end our partnership with ShemarooMe will not only help their content reach a wider set of audience but also give our Tata Sky Binge subscribers an even richer bouquet of quality content to choose from.”
Shemaroo Entertainment COO Kranti Gada said, “We at Shemaroo always believe in delivering the best of entertainment to our audiences in the most preferred format and mediums. Our latest association and longstanding relationship with Tata Sky is a testimony to the same promise where together we will be delivering top notch entertainment through the most consumer centric value proposition and user-focused technologies. We are elated to partner with like-minded brands that resonate our ideologies and help us enhance end to end viewing experience for the consumers.”
Subscribers will now be able to access content from ShemarooMe along with already-existing OTT apps on the Tata Sky Binge platform, including Disney+Hotstar, Zee5, SunNXT, Eros Now and Hungama Play, through a single subscription fee of Rs 249 every month, which also includes a free three-month trial of Amazon Prime membership and an Amazon Firestick-Tata Sky Edition to enjoy the large screen content experience.
ShemarooMe content can also be accessed on the Tata Sky Binge App via the Tata Sky Binge+ hybrid Android Set top box.
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iWorld
Govt pushes live events sector to Rs 196 billion by 2028
LEDC roadmap targets 15–20 million jobs and global hub status by 2030
MUMBAI: India’s live events story is getting louder and this time, it’s policy turning up the volume. The fourth meeting of the Live Events Development Cell (LEDC), chaired by Chanchal Kumar, was held on 30 April 2026 at Vigyan Bhavan, bringing together representatives from nine Central Ministries, six States and 12 industry stakeholders to chart the sector’s next phase of growth. The numbers already tell a compelling story. India’s organised live events industry was valued at Rs 145 billion in 2025 and is projected to grow at 10 per cent to Rs 196 billion by 2028 making it one of the fastest-expanding segments within the media and entertainment ecosystem.
Set up in July 2025 by the Ministry of Information and Broadcasting, the LEDC is tasked with turning that momentum into a structured growth engine. Its long-term ambition is ambitious, position India as a global live events hub by 2030 while generating an additional 15–20 million jobs.
At the meeting, officials emphasised the sector’s multiplier effect spanning tourism, employment and allied industries while underlining the need for coordinated execution. A key update was the rollout of a single-window clearance system for live event permissions via the India Cine Hub portal, aimed at simplifying approvals and improving transparency.
States have been urged to adopt the system, alongside implementing the “Model Executive Order for Streamlining Licensing and Permissions for Live Events in India, 2026” by 31 May 2026. The framework seeks to standardise what has long been a fragmented and time-consuming regulatory process.
Beyond permissions, the discussion also turned to infrastructure and talent. A draft concept for greenfield venue development was tabled, alongside plans to build a skilled workforce. The Indian Institute of Mass Communication, in collaboration with industry bodies MESC and EEMA, is set to introduce certificate courses tailored to the live events sector.
Chanchal Kumar stressed that alignment across stakeholders is already in place, with the next challenge being execution at scale. The government, he noted, remains committed to creating a facilitative and transparent ecosystem for organisers.
For an industry once seen as fragmented and event-driven, the message is clear, India’s live events business is no longer just about the show, it’s about building an entire stage for growth.
