iWorld
Silly Monks appoints C Ratnakar Rao as non-executive chairman
MUMBAI: Hyderabad-based digital media entertainment company Silly Monks Entertainment Ltd has expanded its board of directors with the appointment of independent director and chairman C Ratnakar Rao.
C Ratnakar Rao, a graduate in economics (Delhi and Osmania Universities) and management education programme – (IIM-Ahmedabad), brings invaluable experience in the domestic and international markets in the areas of media and advertising spanning over 25 years, having worked with leading Indian and international advertising agency networks (RK Swamy/BBDO and DDB Worldwide) – India, middle east, north Africa and European markets.
He was a faculty at Institute of Management Technology (Ghaziabad’s Hyderabad campus) and has served as a member of the academic council in Osmania University’s department of communication and journalism. He also served as president of The Advertising Club of Hyderabad for four terms at different stages.
Silly Monks MD Sanjay Reddy said: “He is highly regarded in his respective fields and I look forward to deriving the maximum out of his vast experience to help Silly Monks catapult to the next level.”
“COVID-19 times have helped us learn a lot, with increased revenues during the adversities we look forward to a leaner and a smarter organisation while praying for an early cure for this pandemic.”
Ratnakar Rao added, “The future of media and entertainment is perhaps one of the most fascinating stories unfolding in the world today. I cannot be more excited than being part of an industry that is driven by passionate innovation and creativity. Silly Monks has been occupying a vital position in this space and I’m quite delighted by the opportunity to be associated with an energetic and promising organization like Silly Monks. It’s a great honour and I look forward to seeing the organization making remarkable progress as we take ambitious strides.”
Ratnakar has been associated with marketing communication activities of major international brands including Sony, Almarai Dairy, Clorox Corporation, Henkel Germany, General Motors Corporation and Landmark Retail Group. He was also associated with the advertising of many leading brands not limiting to Hyderabad Industries, Coromandel Fertilisers, Vizag Steel, Margadarsi Group, Continental Coffee, Furniture World Group, Birla Shakti Cement, Apollo Hospitals, Care Hospitals, Ratnadeep Retail and many more.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
