MAM
Xavier PRabhu, PRHUB’s founder is the next President of APAC region for IPREX; will be part of the global board & executive committee in the new role
IPREX, a US$420 million network of communication agencies with 1,600 staff and 110 offices worldwide working across a spectrum of industries and practice disciplines and the third-largest global network of independent PR firms, today announced its new global leadership team. Xavier PRabhu, Founder & MD, PRHUB (IPREX Partner in India), one of India’s prominent branding, communications and entrepreneurship voices will take on the role of President – APAC region for IPREX effective June 1, 2020. In his new role, he will be part of the 6-member global board and 13-member global executive committee which together sets the strategy and direction for the whole network. With more than 60 IPREX partners worldwide, the global communication network is uniquely positioned to embrace the new era of communications that is not limited by borders or languages and welcomes diversity of thought.
In her comments on the new leadership team, Alexandra Mayhew, Executive Director, IPREX said, “IPREX’s greatest strength is its incredible partners and global connectivity, which has been on display the past several months as our partners have come together to support one another through Covid-19. The communications industry is shifting to a more global mindset and the advantages of having independent agencies from around the world come together to truly support one another has proven invaluable, especially during the current pandemic. Look forward to working with the new leadership team which is dynamic, experienced, and driven.”
On his new role of President, APAC Region for IPREX, Xavier PRabhu, Founder and Manager Director, PRHUB, said, “Would like to thank Andrei, the outgoing global President, Julie, the incoming global President and the entire board for reposing the confidence in me to play a role in a region that is diverse, different, and thus inherently more complex. In Alexandra and Alaina, have an awesome team, on whom will heavily count on in the days and months to come to get IPREX to expand in Asia-pacific. Personally, look forward to the new role as one that will involve great learning working closely with some of the best minds in the business from across the world.”
With 25 years’ experience across advertising, journalism, and PR, Xavier PRabhu is among India’s most visible PR entrepreneurs. A TEDx speaker, he speaks regularly in India and beyond (10+ countries including the US, Mexico, Kazhakstan, Iran, Slovenia, Belgium, Germany, UK, Turkey, and Japan) on branding, communication, PR, entrepreneurship, leadership, etc. He was the Founding Editor of a unique business handbook being bought out of Bangalore and led a one of its kind full credit course on Emerging economies for a leading Indian university’s unique, residential MBA program focused on producing entrepreneurs.
About PRHUB: Founded in 2002, PRHUB is among India's leading independent, full services PR and communication firms, with offices in New Delhi, Mumbai, Bengaluru; full-time staff in Chennai, Hyderabad, and Kochi, besides associates spanning 100+ locations pan India. It has in-house specialized teams in design, social and digital, content development & marketing, online & digital PR in addition to traditional media relations and influencer engagement. PRHUB is consistently ranked among India's top 20 PR firms and recognized as among India's top 11 technology PR firms. It has successfully handled 300+ clients’ (MNCs, Indian growth firms, start-ups, governmental organizations, and Non-profits) in this period across diverse sectors. Its’ the Indian partner for IPREX, the world’s third-largest independent agency network. Do visit https://www.prhub.com/v1/ for details.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
