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Bajaj Finserv, Vivo launch #EMINetworkPowerplay
MUMBAI: Bajaj Finance Limited, the lending arm of Bajaj Finserv, has partnered with Vivo to launch its #EMINetworkPowerplay encouraging participants to play an online trivia game and win Vivo smartphone and other exciting prizes daily. The campaign, based on the theme of cricket, aims to keep the spirit of cricket alive and bring cricket fever to everyone’s home. The campaign will be promoted on the company’s social media handles and will run till June 11, 2020.
The game consists of an online quiz with 6 trivia questions related to cricket, Bajaj Finserv EMI network and Vivo V19 smartphone. Players have to click here and select a team and then need to answer the questions in the shortest time to score runs. They can log in daily (only once) to participate in the trivia quiz to score runs. The top scorers of the day stand a chance to win Amazon gift vouchers worth Rs. 500. Winners will be declared on the company’s social media handles at noon every day. The player with the highest score at the end of the week stands a chance to win a Vivo smartphone.
Bajaj Finance Limited is also offering participants a chance to book the Vivo’s newly launched mid-range V series smartphone – the Vivo V19 smartphone on easy EMIs starting at just Rs. 1,555. Bajaj Finserv has partnered with the smartphone brand to offer up to 100% hassle-free finance on all Vivo mobiles. Customers can also shop for the latest Vivo smartphones online and on EMIs across any of Bajaj Finserv’s 90,000+ partner stores. Customers can shop for a phone using their Digital EMI Network Card which can be accessed using the Bajaj Finserv Wallet app.
To know more about the campaign, click here.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
