MAM
Luminous & 82.5 Instil Hope on World Environment Day
MUMBAI: On World Environment Day, Luminous wanted to play a little part in restoring belief in a better future, as individuals and as a collective. Through this video, Luminous & 82.5 Communications are trying to change people’s perspectives in a simple yet thought provoking manner.
In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being. This has been a reassurance that indeed it is possible to reverse some of the damage humans have done to the environment and its biodiversity over the centuries.
However, what was needed was to undo the hopelessness in people’s attitudes towards saving the environment
82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay said, “We thought it apt to use the device of ’reverse poetry’ to spread the message of reversing the damage we have caused to our planet. This message is more relevant than ever this year as we have experienced both the ill-effects of ‘disturbing nature’ as well as proof of how quickly it regenerates when left in peace."
82.5 Communications North group CD Preeta Mathur added, “As a writer, it was lovely to take on the challenge of writing reverse poetry to convey the message that there is still hope for Mother Earth – if we pledge to reverse the damage now.”
82.5 Communications president North Chandana Agarwal, “The proposition for this creative is not just in the message, but in the execution too. That’s the pleasure of working with clients like Luminous who always give us briefs that allows us to push ourselves.”
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Brands
Netflix names Magali Huot director games marketing – mainstream games
Former dentsu and YouTube Gaming leader joins to steer mass appeal titles
LOS ANGELES: Netflix has appointed Magali Huot as director of games marketing for its mainstream games division, reinforcing its push to widen the appeal of its interactive entertainment slate.
Based in Los Angeles, Huot joins from dentsu, where she most recently served as svp, global gaming strategy. During her time there, she helped brands treat gaming not as a niche vertical but as a core marketing channel, shaping partnerships that connected culture, community and commerce.
Before dentsu, she spent nearly four years at YouTube, including as head of games publishers at YouTube gaming and senior gaming product marketing manager. She built the platform’s first global games publishers practice, formalising a data led approach to partner selection and creating scalable programmes across the Americas, EMEA and Apac.
Her work included amplifying major in game cultural moments in Fortnite, featuring artists such as Travis Scott and Ariana Grande, as well as advancing creator partnerships and live event strategies to deepen platform engagement.
Earlier, at Warner Bros. Entertainment, she served as director, content marketing across the games portfolio, leading campaigns for titles including Mortal Kombat 11. Her remit spanned strategic partnerships, esports programmes, branded content and experiential activations.
From launching Ubisoft’s first social media war rooms to developing large-scale publisher collaborations, Huot has built her career at the intersection of entertainment and interactive culture.
At Netflix, she now takes on the task of making mainstream gaming as intuitive and inviting as pressing play on a favourite series.
