iWorld
ALTBalaji partners with Ujjivan Small Finance Bank; offers customers significant value deal
MUMBAI: Known to be the one-stop destination for entertainment that also provides viewers an affordable viewing experience, ALTBalaji, one of India’s leading homegrown platforms, has joined hands with Ujjivan Small Finance Bank. As part of the deal, Ujjivan Bank customers can avail of a 15 per cent discount on the ALTBalaji subscription by using the Ujjivan Bank RuPay Debit Card.
Having played a vital role in the massification of content in Tier II and III markets, ALTBalaji has revolutionized how India consumes content. Led by its clutter-breaking shows, that span diverse genres, the homegrown platform has established a foothold in non-metros like no other. With Ujjivan Bank’s diversified portfolio seeing more than 39 per cent of its customers spread across semi-urban and rural markets, this partnership helps ALTBalaji reach out to a fresh set of viewers from Bharat by making their content more accessible.
Customers can use the offer which is valid till 31 October , 2020 by using the code FIFJ7by. The code is applicable for the Quarterly Subscription pack and its validity will start from the date of activation. Users can click on the link https://bit.ly/ALTBalaji_Baarish_S2 and they will be navigated to the app store or Google Play Store depending on their smartphone. This association will allow ALTBalaji to tap into a new set of customers while simultaneously motivating them to stay indoors.
"Having established our presence with entertaining Hindi originals, we have been working towards the massification of OTT space across markets. Ujjivan Small Finance Bank's well-established presence will see us tap into a new segment of hinterland audiences and help them discover our engaging content. With a vast number of viewers in these areas having an account with Ujjivan Bank, this association will ease the subscription process for them with value benefits. Users can avail this offer in just a few clicks making it extremely simple and convenient,” ALTBalaji CEO, and, Balaji Telefilms Group COO Nachiket Pantvaidya said.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
