Brands
Bonjour says good morning to bamboo socks
MUMBAI: Socks are socks, right?
But no, not for the sock connoisseur!
They are very selective about the socks they wear. 100 per cent cotton socks, socks that breathe, are preferred in a country like India, especially in the more hot, humid cities or towns.
Then some executives like – Sunil Lulla – he of MTV fame – like to collect their highly colourful socks. Others have their socks differently coloured with the days on each. Many a company has special socks manufactured and have their brands put on them and they are given away to senior executives or to visitors at exhibitions. And yet others go for the plain vanilla, bland black and white socks, every day of the week.
The 47 year old Bonjour Socks brand is now banking on users going for its innovative bamboo sock range. Designed with an eco-friendly and sustainable fabric, this new collection promises a blend of comfort, style, and utility, making it a new year gift.
The bamboo socks range features multiple color options and boasts qualities such as odour resistance, breathability, and durability, catering to the evolving needs of today’s consumers. Bamboo, known for its natural antibacterial properties, ensures that these socks provide a fresh and hygienic experience throughout the day.
Simultaneously, Bonjour has kicked off its 7 Days No Smell campaign. The campaign features an engaging short film that highlights the remarkable odour-resistant quality of the bamboo socks, showcasing their ability to remain fresh even after seven days of wear. (Now if the socks don’t live up to that promise, Bonjour might run into a spot of bother. Because s consumer might dare wear them for the seven days and if they smell, it might start off a viral campaign! Bonjour, are you listening?)
The bamboo socks range are to be made available at affordable prices (according to the company) across Bonjour’s retail outlets and online stores. Bonjour serves more than 17,000+ retailers and over 180+ distributors across India.
“At Bonjour, we are committed to innovation and sustainability. Our new bamboo socks range is a testament to this vision, offering customers a product that is not only eco-friendly but also high-performing,” says Bomjour Socks MD Rajkumar . “With the 7 Days No Smell campaign, we aim to inspire confidence and provide a delighttful solution for daily comfot and hygiene.”
Campaign :
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
