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Sri Adhikari Brothers Initiative 2.0 to enable migrant workers to show hidden talent
MUMBAI: While India is battling Covid2019 at its forefront, unemployment has shaken the very core of its economy and its impact is likely to change the dynamics of its labour force essentially of migrant workers. To imbibe the PM’s thought of AtmaNirbharata, Sri Adhikari Brothers has opened a gateway of employment, to the less fortunate migrant workers who have been rendered jobless, through Sri Adhikari Brothers Initiative 2.0.
Sri Adhikari Brothers will use its network channels including Mastiii, Dabang, Maiboli and digital platforms to call out to millions of migrant workers who might have any talent that they would want to showcase. Be it dancing, singing, acting or any other performing arts would be welcome. The program would shortlist thousands of individuals month on month who have a hidden talent and will monetarily reward the chosen 1000 people by means of direct bank transfer to their accounts. The chosen ones will also be aired on the network channels of the group.
Sri Adhikari Brothers, through its association, would further attempt to maximise growth for the talent by providing them a break in suitable professional opportunities.
Co-founder Markand Adhikari said, “Mostly all business minds get focused on protecting their business and bottom lines in such tough times. We are aware that millions of Indians have had to return back to their villages after being left with no option. No matter what job they were in, there’s a possibility that many of them had talent that they once in life might have had to compromise to earn their livelihood. We have often seen videos of people on the street singing or dancing as well as any professional. Some fortunate ones have even touched the stars. Our attempt is to put a structure, reach out to millions of Indians in a planned manner – give them hope, give them employment and ensuring direct transfer of money into their accounts and thereby give them self-belief to be AatmaNirbhar.”
For this initiative, Sri Adhikari Brothers has put aside a dedicated team that will be driving this program.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
