MAM
JIVA BRINGS YOU LIVE YOGA SERIES ON INSTAGRAM THIS INTERNATIONAL YOGA DAY
MUMBAI: Jiva, the award winning wellness brand from IHCL has curated a one-of-a-kind yoga series for its guests and followers this International Yoga Day. Celebrating Indian wellness traditions, professional yoga practitioners will showcase holistic healing techniques through a three-part virtual wellness series taking place from 19th to 21st June. These experts will take guests through the principles of Ashtanga Yoga – the Eight Limbs of Yoga. Focusing on physical, mental and spiritual well-being, the virtual sessions will be live streamed from some of the most stunning Taj hotels across the country.
The soulful and tranquil ambience of the beach at Taj Fisherman’s Cove makes an ideal location to demonstrate the first few principles of Ashtanga Yoga, focussing on physical well-being. This will be streamed on the 19th of June 2020. Dr. Rajneesh, Ayurveda Physician and trained Yoga expert, will give guests an introduction to Ashtanga Yoga, followed by a discourse on Yama and Niyama and a demonstration of the Pawan Mukta series.
The next part of the series will take place on 20th June at the magnificent Taj Falaknuma Palace. Perched 2,000 feet above the city of Hyderabad, Taj Falaknuma exudes romance and grandeur, blending together colonial and Indian designs with a piece of history. As part of the session, National Gold Medallist in Yoga, Sandeep, will focus on mental well-being, introducing and demonstrating Pranayama, while hosting a discourse on Pratyahara.
The live sessions will conclude on 21st June in Rishikesh, the ‘Yoga Capital of the World’, at the Taj Rishikesh Resort & Spa. Located by the banks of the holy Ganga and at the foothills of the Himalayas, the hotel is the perfect location to celebrate International Yoga Day. The last session on spiritual well-being will be hosted by Yoga instructor, Kapil Kumar, who will briefly introduce Dharana and Dhyana, before moving on to meditating on the banks of the Ganga. The three-part series will end with a Ganga Aarti.
Each of these three sessions will be hosted live on Taj’s official Instagram handle at 5:30 PM from 19th-21st June. They will last for close to 30 minutes, and are open to all participants.
Follow the brand page here to find the pathway to health. Please turn on notifications to get real-time updates about the series.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
