Ad Campaigns
RoohAfza Fusion and RoohAfza Milkshake enthral millennials with refreshing new campaigns
MUMBAI: Hamdard Laboratories India owns a legacy of more than 100 years and is one of India’s largest and most trustworthy names in the FMCG and beverage sector. With Hamdard’s Food division foraying into the ‘Ready to Drink’ segment with RoohAfza Fusion and RoohAfza Milk Shake products, the digital campaigns launched celebrates the “Double Dose” of these unique flavour combinations. The new campaigns will be launched on digital media with the messaging – Freshness and Taste Ka Double Dose.
The digital film of RoohAfza Fusion highlights the message ‘Freshness Ka Double Dose’ representing the exciting combination of an array of fresh fruit juices and RoohAfza for a sensorial ready to drink mocktail delight for the millennials. The combination of milk and RoohAfza has been one of the most sought after mix and with the launch of RoohAfza Milkshake, the campaign aims at refreshing the younger audience with ‘Taste Ka Double Dose’. The film showcases memorable and cute characters to drive the functional messaging of these RTD products, and resonate with the mindset of young Indians through the two campaigns.
Hamdard India took its widely loved and recognized beverage – RoohAfza into two new extensions – RoohAfza Fusion and RoohAfza Milkshake. RoohAfza Fusion presents a burst of RoohAfza with the fresh taste of fruit juices in 5 exciting flavors – Luscious Litchi, Refreshing Lemon, Delicious Orange, Exciting Pineapple and Orange and Juicy Mango. RoohAfza Milkshake brings together the flavour of milk, vanilla and RoohAfza in a scrumptious unique taste. The new products promise healthy, ultra-safe tetra packaging and a refreshing taste in every sip for all the consumers. RoohAfza has been a cherished drink for people from generations and the brand wanted to extend the nostalgia of this flavour to the young, vibrant population with these new products strengthening its image as “The Drink of India.”
Hamdard Laboratories India chief sales and marketing officer- Mansoor Ali said, “We’ve always wanted to build bridges with the younger generation and offer them with products that would refresh their taste buds with a hint of nostalgia. The double dose signifies the unique punch of fruits with Roohafza in Roohafza Fusion, and milk with Roohafza in the Milkshake. Our aim has always been to innovate and treat our discerning consumers with our exciting, unique flavours. The launches and campaigns symbolise the entire family of RoohAfza as the ‘refreshingly local’ Indian brand that everyone relishes. ”
All new RoohAfza Fusion – Freshness ka #DoubleDose
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
