Brands
This Father’s Day, win Samsung unbox magic series smart TVs with #UnboxDaddyCool contest
NEW DELHI: To celebrate dad’s day of reverence, Samsung has launched a 3-day #UnboxDaddyCool social media contest on their social media platforms, inviting entries via Instagram and Facebook. Participants can share fond memories of their dad tagging @Samsung India; the key is to recall special moments that made a lasting impact. Entries for participants – a special video or photo with their dad – are open till 20 June.
The excitement doesn’t end here! As a tribute to all the coolest dads, Samsung will also make a montage video of select entries and share it on its social media platforms around Father’s Day. Additionally, through randomizer, three winners will receive Samsung Unbox series Smart TVs. The winners will be announced on 3rd July.
Fathers are the real superheroes, and Samsung will help its fans celebrate and appreciate the selfless heroics of their fathers.
Full details about the contest and terms and conditions can be found here
https://www.facebook.com/notes/samsung/unboxdaddycool-contest-terms-and-conditions/10157288135740267
About Samsung UNBOX MAGIC SERIES SMART TVs
The new Samsung Smart TV is ready to wow you in a new way. With features that can transform your entertainment experience to a new level.
Personal Computer Mode
This feature allows one to transform the TV into a personal computer. It enables consumers to create documents or work from the cloud. It also comes with wireless screen mirroring without an internet connection for a big screen or extended screen experience.
Multi Voice Assistants
The new Smart TV line-up comes with Bixby, Google Assistant, and Amazon Alexa to make the lives of consumers easier. Now they can search for content, change channels, adjust volume, control playback, and more with their voice.
Content Guide
With the Content Guide, users can spend more time watching rather than searching. It helps users find their favorite movies & TV shows from among a list of curated content from India’s popular streaming apps such as Netflix, Amazon Prime Video, ZEE5, SonyLIV, VOOT.
Music System
Music System enhances the overall audio experience by adding realistic visual elements to the playlist, thereby turning the TV into a virtual music system.
Live Cast
This feature allows the consumer to seamlessly stream live moments from any remote location on to their Samsung Smart TV over the internet via a smartphone. This feature also enables consumers to smoothly share a live stream with anyone having access to the user’s Samsung Smart TV, allowing for a collective entertainment experience.
Auto Hotspot
Auto Hotspot enables your TV to automatically connect with smartphone hot spots in case wi-fi is not available
Home Cloud
Samsung TVs transform into a virtual cloud to automatically store one’s favorite moments. The pictures and videos from a smartphone are transferred automatically and wirelessly without an internet connection on to a USB drive connected to the TV, which is password protected. This feature allows users to view their cherished moments on a larger screen and free up memory on their smartphone.
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Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
