Digital
NeuralGarage and UFO Moviez announce partnership
Mumbai: In a global first, NeuralGarage, a Bangalore-based Generative AI company has collaborated with UFO Moviez, India’s largest digital cinema distribution network and in-cinema advertising platform, showcasing the way how GenAI technology can be brought to its customers directly paving the way for mass adoption.
Today, audiences have access to a vast pipeline of world-class content dubbed in different languages. However, a significant flaw destroys the viewing experience: the mismatch between the actors’ lip and jaw movements and the dubbed audio. This lack of synchronization between the spoken visual expression & the dubbed audio creates a disjointed and often distracting experience for non-native viewers and takes them away from an authentic cinematic experience.
This is where VisualDub creates magic. VisualDub, NeuralGarage’s proprietary technology, transforms the facial expression of the actors by syncing their lip movements, including smile lines, micros muscles and movements in the cheeks, mouth, chin, and upper neck – with the dubbed audio resulting in the film authentically looking as if it has been shot in the language of the dub. This transformation preserves the original resolution and color of the film including background across every frame. Importantly, it retains the natural performance of the actors throughout.
UFO Moviez has exclusive rights to bring this technology to film studios & film producers releasing their films in India across all languages. This collaboration is set to transform the way film goers watch films which have been dubbed and brings an authentic viewing experience to them through the usage of GenAI technology.
Commenting on the development, Neural Garage co-founder & CEO Mandar Natekar said, “VisualDub has been built keeping in mind the exacting expectations from actors, film studios & producers preserving the cinematic expression as the original. The complex Generative AI technology that we have built ensures that visual integrity is retained across every frame and audiences have a mind-blowing experience watching their favorite film in a language of their choice, without the barrier of visual discord that comes in when films are dubbed. We are excited to collaborate with UFO Moviez to bring their technology to the film industry in India. UFO, with their massive network in the film production & distribution fraternity, are the best partners we could have imagined and together with them, we will bring this technology to the film industry at a rapid pace.”
UFO Moviez executive director & group CEo Rajesh Mishra said – “This partnership marks a significant milestone in the industry, showcasing the capabilities of a completely India-based Generative AI startup in solving one of the biggest problems in film making when they are dubbed into multiple languages. As NeuralGarage and UFO Moviez join forces, audiences can look forward to a new era of multi lingual visual content that feels natural and authentic, setting the stage for future innovations that will further enhance the viewing experience for lovers of cinema across the world.”
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
