Brands
Vega aims to refresh cosmetic industry with SERY
NEW DELHI: Personal care appliances brand Vega has forayed into the cosmetic brand with the name SERY. The company launched its product through e-commerce channels including its own website. SERY has entered the market with an easy-to-use, stick format make-up range.
The brand has roped Bollywood actress Amyra Dastur as the brand ambassador. As part of the association, Dastur will be featured in the latest launch campaign video.
The company has expanded its footprints at a time when the cosmetic industry has been facing a steep decline due to the pandemic. Not only India but across the APAC region, many cosmetic brands have witnessed net sales decreased in the past few months.
SERY MD Sandeep Jain shared, “The Covid2019 pandemic has had a negative impact on the industry. But many indigenous brands have started creating stronger e-commerce presence since offline has taken a hit. Individuals, particularly millennials, continue to purchase items via e-commerce platforms besides buying products directly from their favourite brands’ websites. So, having a strong presence in leading e-commerce platforms will be of help. However, retail will continue to be a point of focus for us in the near future.”
VEGA has been a known brand in the personal care market. The company started its operation in 2006 as a makeup brush brand but transformed itself into a one-stop-shop brand for beauty care accessories and personal care appliances by 2013.
“Ever since we launched Vega in the Beauty Accessories and Personal Care Appliances category, our aim was to diversify into other segments. Although our initial plan was to bring everything together under one roof, we realised that launching a fresh brand would help in transforming the market without losing the intrinsic values of the respective brands,” he said.
The idea behind launching a new brand, in an already cluttered market, was to bring the consumers something different and unique as a concept. “Being unique in terms of the pricing model and the product itself is of huge importance to brands today. The advent of the digital age has exposed the younger generation to a whole new world of products that are better, cheaper and more easily accessible,” he added.
The brand mentioned that it’s not possible to have a retail presence right now, but a large population continues to shop from their favorite retail store instead of e-commerce.
Jain also added that the pricing is competitive and comparable to big brands. Instead of the regular OOH billboard style of campaigns, the brand will look at digital for now.
Brands
Motorola launches edge 70 fusion with 50MP Sony camera
New mid-premium smartphone brings 144Hz display, 7000mAh battery and motoAI from 12 March 2026.
MUMBAI: Motorola just fused flagship flair with mid-range magic because when your phone packs a 7000mAh battery and a world-first Sony sensor, even the competition starts feeling a little flat. Motorola has launched the edge 70 fusion in India, introducing the world’s first 50MP Sony LYT-710 camera with motoAI to the mid-premium segment. The device also features India’s only 144Hz 1.5K True Colour quad-curved Pantone-validated display, a massive 7000mAh silicon-carbon battery with 68W TurboPower charging, and the Snapdragon 7s Gen 4 platform.
The camera system includes OIS, an f/1.8 aperture, Pantone Validated Colours and SkinTone Validation, plus 4K video recording with HDR across all lenses. Advanced motoAI features such as AI Photo Enhancement, Adaptive Stabilization and Auto Night Vision deliver pro-grade results. A 13MP ultra-wide + macro lens and 32MP front camera complete the setup.
Design highlights include an all-new slim 7.99mm profile weighing just 193g, with luxurious fabric-inspired finishes in three Pantone-curated colours, Blue Surf, Country Air and Silhouette. The 6.78-inch Super HD+ Extreme AMOLED panel offers 5200 nits peak brightness, 100 per cent DCI-P3 gamut and dual stereo speakers with Dolby Atmos.
Powered by moto ai 2.0, the phone includes Next Move suggestions, AI Image Studio, Catch Me Up 2.0, Pay Attention live transcription and Perplexity integration. It runs Android 16 with three OS upgrades and five years of security updates, plus IP68 + IP69 and MIL-STD-810H durability.
Motorola India managing director T.M. Narasimhan said, “With the motorola edge 70 fusion, we have focused on delivering exceptional camera performance, design excellence, intelligent experiences, and dependable power in an ultra-refined form factor.”
The edge 70 fusion comes in three variants, 8GB + 128GB (Rs 26,999), 8GB + 256GB (Rs 29,999) and 12GB + 256GB (Rs 32,999). An early bird sale for limited stock runs on Flipkart on 6 March from 12pm–4pm, with full availability from 12 March on Flipkart, Motorola.in and retail stores.
Effective pricing after offers, Rs 24,999 (8/128GB), Rs 27,999 (8/256GB) and Rs 30,999 (12/256GB), including Rs 2,000 instant discount on HDFC/Axis cards, Rs 2,000 exchange bonus and no-cost EMI options. Buyers also get 18 months of free Google Gemini Pro (worth Rs 35,100).
In a segment where phones often promise the moon but deliver average nights, the edge 70 fusion stands out by actually delivering both clear shots after dark and power that lasts long after the party ends.
