MAM
Brand Sentry, a boutique Marketing Communications Agency Blooms during the Pandemic
Mumbai: Mumbai based Publicist, Vishakha Mota and Digital Marketeer, Zohair Shaikh turn entrepreneurs during the lockdown launching the futuristic Marcomm Agency, Brand Sentry. With passion at the centre of their services, they craft strategies that help you build a brand and give it an identity that’s unmissed and irresistible.
Vocal for Local being a new era for the country, Brand Sentry aims at helping small brands stand out in the rather cluttered market keeping the glasses of responsible marketing and communications always on. They are a team of skilled and talented experts ready to take on the responsibility of helping entrepreneurs make informed decisions for their brands. They combine the two most powerful tools storytelling and technology, to make your brand’s vision come to life.
Having locked three different clients in the first month of operations, the duo is looking forward to changing the narrative of Public Relations and Digital Marketing through the post Covid era.
Vishakha Mota, Co-Founder “Being an entrepreneur and having an agency that works towards bringing about a change by creating a larger impact has been on My To Do for the last 8 years. I worked and trained under some veterans in the industry across sectors over the past few years to understand the market and find my niche. With Brand Sentry, my aim is to bring to life a responsible era of communications especially now when it’s the need of the hour more than ever.”
Zohair Shaikh, Co-Founder said, “Being an entrepreneur is all about seeing positive in the worst of situations and turning it into favorable situations. Many industries have been affected and many have seen a halt during the Covid Era however, it does not and should not stop entrepreneurs from finding solutions and turning this into an opportunity. We aim to build towards a company that helps brands take informed decisions that acts as a string of confidence between them and its customers.”
Brand Sentry aims at being the maven for the brands that help them develop a character that the audience resonates and connects with.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
