Ad Campaigns
Campus unveils new brand campaign ‘You Go Girl’
Mumbai: In an era where fashion-conscious individuals face scrutiny and trolling for their style choices on social media platforms, Campus Activewear unveils its latest brand campaign ‘You GO Girl’ featuring Sonam Bajwa. The campaign aims to redefine narratives and encourage women to boldly embrace their personal style and take charge of their fashion journey.
Beginning with a strong sentiment, “LOG TOH KEHTE RAHENGE, LOGON KA KAAM HAIN KEHNA. DON’T STOP FOR THE WORLD, DO YOUR THING…YOU GO, GIRL!”, Campus sends a message to revolutionize fashion culture for women by breaking the old stereotypes associated with traditional footwear choices, and accepting their unique fashion statement. Therefore, Campus Activewear’s ‘You GO Girl’ campaign aims to boost the confidence of Indian women and motivate them to create their own style with the new women’s sneaker collection. Furthermore, the brand firmly upholds the belief that ideal footwear should seamlessly combine ease and style, ensuring no discomfort.
Speaking of the campaign, Campus Activewear Ltd CMO Prerna Aggarwal said “Campus is on a mission to transform the way women perceive footwear in India. By combining Sonam Bajwa’s vibrant personality with our women’s sneaker collection, we aim to empower women and encourage them to embrace their individuality and stride confidently in stylish yet comfortable footwear. The essence of the ‘You GO Girl’ campaign lies in motivating women to let go of unnecessary worries and focus on feeling confident and empowered in every step they take. This initiative marks a significant cultural shift in the realm of fashion, making it more inclusive, accessible, and enjoyable for women across the country.”
Moreover, recent industry reports state that the women’s footwear segment in India is expected to grow rapidly at a CAGR of 20 per net until 2027. Millennials and Gen Z, in particular, prefer highly comfortable footwear, and accessorising sneakers with almost every outfit has become a significant trend. Hence, the women’s sneaker collection offers versatile designs suitable for various occasions, allowing customers to create their own fashion statements. From campus activities to office settings and social gatherings, the sneaker collection redefines the narrative around fashion.
Speaking about the association and the campaign, Sonam Bajwa said, “Gone are the days when women’s footwear was limited to traditional collections. Today, sneakers have become an essential accessory in every woman’s closet, suitable for any theme and occasion. The ‘You Go Girl’ campaign aims to further strengthen the fast-changing fashion narrative and motivate women to make their own fashion choices. I am glad to be a part of this campaign, empowering women to embrace their bold fashion statements. Fashion that defines you; style that brings out your authenticity and unique self.”
To match the different occasions and settings, the sneaker collection features lifestyle shoes with chunky soles, classic court sneakers, and athleisure shoes with Nitrofly soles. Featuring Yasmin, OGL-06, Savvy, and other styles, the women’s sneaker collection, is now available at Campus Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), and exclusively on Myntra, with prices starting at Rs 799.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
