MAM
Fabindia appoints Aditya Ghosh to board of directors
NEW DELHI: Fabindia Group has appointed Aditya Ghosh as a member of the company’s board of directors. Ghosh will be guiding the management teams with strategy and new initiatives.
Ghosh said, "I am truly excited to come on board and get associated with a brand that I have been a loyal customer and fan of, for decades! I am looking forward to engaging with a sense of purpose where we continue to build on the tremendous trust that the Fabindia family of brands enjoy and create a socially conscious business that makes a deep positive impact towards a healthier and more equal planet."
Fabindia believes that the post-Covid2019 period will bring about transformational change in consumer behaviour and brands with purpose, sustainability initiatives and earth-friendly commerce will become increasingly important.
Ghosh is a seasoned professional with over 22 years of experience. Ghosh has had multiple roles as the CEO and Board member of large consumer-facing businesses with complex operations including IndiGo, India's largest and most profitable airline and also OYO Hotels & Homes. He also sits on the board of directors of Nani Palkhivala Arbitration Centre. He is one of the founders of The Ashoka University and Member Circle of Sponsors where he is actively involved in leading the service excellence aspect.
Before his business role, he practised law at the prestigious corporate law firm, J Sagar Associates and then as the general counsel at InterGlobe Enterprises. Ghosh has a keen interest in creating social impact in diversity & inclusion, education, women-led entrepreneurship and leadership development.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
