MAM
Jyothy Labs launches #VocalforLocal campaign supporting Aatmanirbhar Bharat
MUMBAI: Jyothy Labs Limited (JLL), one of the leading Indian FMCG companies launched a brand new television campaign today in support of the #Vocalforlocal appeal made by the prime minister Narendra Modi. The film narrates the journey of the company’s legacy since 1983 through a beautifully scripted song that describes the ethos and values of the company.
The launch comes at a time when the entire nation is witnessing an emotion of patriotism and self-reliance. The campaign focusses on the centricity of Jyothy Labs’ evolution and functioning being driven by ‘Bharat’. It depicts the joy and happiness of being a true Indian homegrown company serving its consumers through its various innovative products across the nation.
Expressing delight on the launch, Jyothy Labs Limited MD Jyothy MR said “With a soul that reflects India for all intents and purposes, Jyothy Labs hereby pledges strong support to the ‘Vocal for Local’ initiative made by our honourable Prime Minister Shri Narendra Modi Ji. In the last 37 years of our existence we have thought, worked and served as an Indian keeping our nation and citizens at the forefront. Our single most important objective since inception was to contribute in nation-building by serving the discerning consumer with innovative products that not only fulfils a need but become life-changing solutions. With a new Television campaign supporting the Vocal for Local initiative, we want to reiterate our intentions of being ‘‘vocal about local’ products and help them become global.”
Supporting the Vocal for Local initiative and to become a part of ‘ATMANIRBHAR BHARAT Abhiyan’, Jyothy Labs started the campaign through BTL activities in May 2020, followed by Print ads in national dailies showcasing it’s ‘Made in India’ and ‘Made for India’ products. The TVC will furthermore propel its strong support for the VFL initiative and also strengthen it’s connected with the Indian consumers.
Link: https://www.youtube.com/watch?v=ykoQFTpKYj0
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Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
