MAM
TIMES NOW ‘India Stands for Humane Policing’ initiative raises alarm about police brutality
Championing pertinent causes of national interest, TIMES NOW has been the change agent through its powerful campaigns including #EndVVIPRacism (Lal batti) and #PathToLife, which has positively impacted policy decisions. Following recent cases of police brutality gaining prominence during the nationwide lockdown, India Stands for Humane Policing, TIMES NOW’s special initiative to raise awareness on police-led violence against the innocent witnesses efficacious impact, leading to the arrest of 4 policemen in the Tuticorin custodial death case.
TIMES NOW dedicated 7 days of unflinching coverage with over 20 hours of LIVE reporting on the case demanding action from authorities. At the forefront of tracking every movement and observing every development, TIMES NOW with more than 10 prime time debates across all its flag ship shows including Blueprint Explosive Exclusive, Newshour@9, Newshour@10 and India Upfront presented a non-stop investigative reportage of the custodial deaths and was the first news channel to break the most critical evidence, CCTV footage of Jeyaraj and Bennix’s shop. Reflecting the nation’s voice, TIMES NOW also led multiple public connect segments with more than 2 hours of viewer connect segments. On social media, the channel led a massive consumer engagement drive with people pledging their support with #HumanePolicing placards and messages.
With an unwavering focus on bringing these incidents to the fore, India Stands For Humane Policing, seeks to end to the coercion and brutality and assert an attitudinal shift in handling public by police and raise accountability from relevant authorities.
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MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
