iWorld
It’s a match! Tinder and Pocket Aces team up to show how people are Dating In 2020 in the new format ‘FilterCopy Mini’
NEW DELHI: In a bid to constantly innovate, and cater to the changing content consumption habits of the audience, Pocket Aces’ short-form video channel, FilterCopy, has launched a new Instagram-first format called ‘FilterCopy Mini’ that will focus on telling short, relatable stories in just under a minute.
‘Dating in 2020’, the first series of videos under the format, reveals the experiences of 5 young couples that match on Tinder during the lockdown. The 5 one-minute videos successfully showcase how the audience is now adapting to the ‘new normal’.
The global pandemic has accelerated the way people date online. While the need for human connection is enduring, COVID-19 has dissolved the lines between our digital and physical lives, and social distancing has not meant disconnecting. Furthermore, dates, especially first ones, are getting creative — a reality, depicted in these 5 FilterCopy Mini videos. From matching with neighbours you have never spoken to before, having a dance challenge as your first virtual date to finding someone you can enjoy grocery shopping with or simply two former classmates rekindling a could-have-been romance after matching on Tinder — each ‘Dating in 2020’ FilterCopy Mini promises to let the viewers in on a fresh and heartwarming date.
Featuring some of the biggest digital faces of the country like Ahsaas Channa (Kota Factory, Girls Hostel), Rohan Shah (Firsts, Hacked) Apoorva Arora (Firsts, College Romance), Ankur Rathee (4 More Shots, Made in Heaven, Thappad), Akanksha Thakur (Cheesecake, Pitchers, PA Girls), popular American YouTuber, Jaby Koay and beloved TV actor Vishal Vashishtha, the five FilterCopy Mini ‘Dating in 2020’ videos are now available on FilterCopy’s Instagram page.
Commenting on the launch of the new format, FilterCopy, Channel Manager- Sripriya Yegneswaran, said, “To stay true to our mission of solving boredom, we’re constantly innovating on content formats and exploring fresher ways to keep our audiences engaged. After the huge success of both the seasons of Firsts, an Instagram-first format on our other channel, Dice Media, we had enough data to recognize that there was a massive appetite for bite-sized ‘stories’ which led to the inception of FilterCopy Mini. We’re quite excited to bring this freshly brewed format to the audience with Tinder as our first partner since it is the most intuitive fit for the current dating landscape that we are trying to showcase in Dating in 2020.”
Speaking of the partnership, Tinder spokesperson, said, “The most important thing we can do right now is to give our members a way to escape social distancing and self-quarantine and find solidarity with new matches around the world. Tinder is about making new connections and breaking down barriers – whether that’s digitally or IRL. Through this partnership, we’re showcasing how in challenging times, we still find a way to maintain social rhythms that will sustain us”
Catch all the episodes on Filtercopy’s Instagram page. You can also binge all episodes on YouTube. Stay tuned for more freshly brewed content from FilterCopy!
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
