MAM
Swaminathan Subramanian Joins Sterlite Power as Group Chief Human Resource Officer
Sterlite Power, a leading global power transmission player, today announced the appointment of Mr. Swaminathan Subramanian as the Group Chief Human Resource Officer (CHRO) of the company. In his role, Swaminathan will be responsible for leading the HR function across India and Brazil.
Swaminathan has more than 22 years of experience working across domains like Consulting, Mergers & Acquisitions, Compensation & Benefits and HR Governance with an in-depth exposure to markets in Asia, Africa and Middle East. He has worked with renowned firms like Standard Chartered, Barclays, JP Morgan and Fullerton. Prior to joining Sterlite Power, Subramanian was associated with Reliance Capital as Chief People Officer for Financial Services business of the ADAG Group.
Commenting on the appointment, Mr. Pratik Agarwal, Managing Director, Sterlite Power, said, “We have grown rapidly in the last few years and I am delighted that Swami has joined us as Group Chief Human Resource Officer to steer this strategic function. His strong track record will help us strengthen our culture and attract future ready talent.”
Mr. Swaminathan Subramaniam, Group CHRO, Sterlite Power, added, “I am excited to join Sterlite Power, which has Social Impact underpinning its strategy, Innovation as a way of life and Talent as a key stakeholder shaping its journey. I look forward to working with the leadership team to deliver a meaningful employee experience.”
Swaminathan holds a Bachelor of Technology degree from Jadavpur University, Kolkata and an MBA in HR from XLRI Jamshedpur.
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MAM
De Beers launches ‘A Diamond Is Forever’ centenary book
Visual retrospective traces 100 years of iconic slogan and cultural impact.
MUMBAI: De Beers just dropped a century’s worth of sparkle between two covers because when a four-word line becomes forever, even the book needs a forever title. De Beers Group has released A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a landmark visual retrospective celebrating 100 years of shaping the modern perception of natural diamonds. The book traces how the brand transformed diamonds from elite heirlooms into universal symbols of love, commitment and personal achievement, with rare archival material, campaign highlights and cultural commentary.
At its core is the legendary 1947 slogan “A Diamond Is Forever,” penned by N.W. Ayer copywriter Frances Gerety. The four words redefined diamonds as eternal promises, earning the title of the 20th century’s greatest advertising slogan from Advertising Age in 1999. The book explores how this idea and others like the “Two Months’ Salary” guideline and the “Right Hand Ring” influenced social rituals, female independence and consumer behaviour worldwide, including in India, where diamonds shifted from gold-centric traditions to emotionally resonant milestones.
Beyond marketing, it showcases collaborations with artists like Pablo Picasso, Salvador Dalí and Raoul Dufy, alongside icons such as Marilyn Monroe and Elizabeth Taylor. Later campaigns, including the 1990s “Shadows” series set to Karl Jenkins’ Palladio, reinforced diamonds as timeless and unique. The narrative also addresses today’s focus on provenance, sustainability and ethical stewardship, positioning natural diamonds as symbols of both enduring love and responsible luxury.
The book arrives as De Beers marks a century of innovation in luxury marketing, from the Great Depression to the era of conscious consumption, offering a rare window into one of advertising’s most enduring brand stories.
In a world where trends fade fast, De Beers didn’t just sell diamonds, it sold forever, and now it’s bound the proof in pages that will outlast even the hardest carat.
