MAM
Deepika Warrier joins Diageo India as CMO
NEW DELHI: After being associated with Pepsico for 20 years, Deepika Warrier will take on the Diageo India chief marketing officer (CMO) role at the end of July 2020.
She made the announcement about her movement in a post on her LinkedIn page. In her last role, she was CEO and MD of NourishCo Beverages Ltd (a Pepsico-Tata Global Beverages JV).
In a LinkedIn post, Warrier wrote, “After 20 enriching years at PepsiCo, I’m moving to Diageo India as CMO end 20 July. PepsiCo has been a true alma mater and college of leadership – teaching me appreciation for great talent, how to combine data with storytelling to write inspiring strategy, the importance of execution, passion for our brands and pride in our products and so much more. The company has great leaders, past and present, who not only ensured that I learnt every day of the past 20 years with critical experiences, but also stood by me through personal crisis. And of course so many friends and colleagues and agency partners who were there for me through thick and thin .Its difficult for me to summarise 20 years in a post and name so many , who have made such a difference to my life and that of my family , but suffice to say… you can take a girl out of Pepsi , but …
And now on to a new journey, as I lead my second curve at Diageo India – can’t wait to create magic with my new team … as we navigate this new reality, help our consumers re-connect, socialise the best they can, celebrate life with our great brands, responsibly . Thank you Anand Kripalu and Cristina Diezhandino for the terrific opportunity – excited to be a part of your great team!”
Warrier held various senior brand management and new business development positions at Pepsico. She was the marketing vice president and CMO, Pepsico India Region (2007-2010). In 2014, she was the VP Global Nutrition Pepsico, Dubai. In 2016, Warrier headed Pepsico India's marketing operations as VP nutrition category. She was CEO and MD for NourishCo ( a Pepsico-Tata Global Beverages JV) in April 2019.
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
