MAM
The Marketing Society India appoints Juhie Gorwara as new chair
NEW DELHI: The Marketing Society India has appointed Juhie Gorwara as its new chair in India. Gorwara is currently working at Philips Indian Subcontinent as head of corporate marketing. She has been a member of The Marketing Society in India since its early days in 2017, and also associated as a board member since July 2019.
She will take over the position from JioSavaan VP, brand solutions Virginia Sharma who held the position since the launch of the society in India from 2017.
Gorwara has over 18 years of experience in marketing. Prior to joining Philips, she was associated as a global marketing leader at Aricent (part of Capgemini group). She has also worked with brands like IBM, Avaya, and Yahoo.
She has a bachelors in English from Jesus & Mary College, Delhi University, and also a degree in marketing management from the London School of Economics and Political Science (LSE). Gorwara has been recognised amongst the most influential marketing leaders in India by CMO Asia in 2017 and 2018 respectively.
Brands
Acko CMO Ashish Mishra to exit in July
The digital insurer’s marketing chief, who helped build the brand over nearly five years, is heading for the exit.
Ashish Mishra is stepping down as chief marketing officer of Acko, with his departure confirmed for July. He remains in the role for now, and an official announcement from the company is expected shortly.
Mishra joined the digital insurance start-up in August 2020, making him one of the longer-serving marketing chiefs in India’s fintech and insurtech space. Over nearly five years, he played a central role in building Acko’s brand presence in the country’s fiercely competitive digital insurance market. More recently, he was closely associated with Acko Life’s Unmixed brand philosophy, a proposition built around pure protection products stripped of the investment components that have long complicated traditional insurance offerings in India.
Before Acko, Mishra spent over a decade at HSBC in a series of marketing leadership roles spanning the Middle East, including regional marketing manager for credit cards and advance propositions, brand and media manager, and marketing manager for retail banking. Earlier in his career, he worked on the agency side, serving as senior brand service manager at Lowe Lintas and as executive for brand communications at DDB Mudra Group.
His exit leaves Acko with a sizeable gap to fill at a time when the brand is pushing deeper into life insurance and doubling down on its direct-to-consumer positioning. Whoever takes the seat next will inherit a brand that Mishra spent five years building from the ground up. That is not nothing.
