MAM
FOSSIL WELCOMES ON-BOARD ITS NEWEST CELEBRITY AMBASSADOR
NEW DELHI: FOSSIL today announced the addition of Disha Patani as its newest celebrity brand ambassador in India. The youth style icon successfully drives her large fan base with her authenticity and sense of fashion that is creative, fresh and modern.
“We are so proud Fossil has become one of the top fashion brands in the watch category in India, and one that reflects the aspirations of youthful India. We are constantly innovating our designs while preserving the best of our modern vintage past,” says Fossil Group, India, Managing Director- Johnson Verghese. “Fossil is delighted to partner with Disha Patani who truly represents millennial India. Her confidence and passion for all that she takes on is remarkable, she has a dynamic sense of style, and she embodies Fossil’s intrinsic optimism and authenticity,” he further added.
Commenting on this association Disha Patani said, “I’m thrilled to be associating with FOSSIL, a brand that brings together the best of design & innovation to create beautifully crafted watches. Celebrating individuality and uniqueness while advocating effortless style, is everything that defines Fossil’s style as well as mine!”
The brand welcomed Disha Patani to the Fossil family on 10th July on Fossil’s newly launched India Instagram page.
Disha’s collaboration with the brand will aim to reach out to her fan base who is equally inspired by her authentic style. The Malang and Baaghi 2 star will be seen in an upcoming brand campaign alongside Varun Dhawan, who has been Fossil’s brand ambassador since 2018.
The campaign will feature the much-awaited watches from this year’s spring-summer collection – traditional & automatic watches, Hybrid HR smartwatches and new platforms for the Gen5smartwatch.
The collection will be available for purchase at https://www.fossil.com/in/en.html
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Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
