MAM
Affle appoints Martje Abeldt as chief revenue officer of RevX Platform
NEW DELHI: Affle (India) Ltd, the consumer intelligence technology company, today announced the appointment of Martje Abeldt as chief revenue officer – Affle RevX Platform to strengthen its leadership team as part of Affle2.0 growth strategy. In his new role, Abeldt will drive business and platform growth for RevX, and will be based out of Singapore.
An accomplished practitioner in digital domain, Abeldt joins Affle with 20+ years’ experience in leading and scaling high-growth businesses across AdTech, Mobile, SaaS, IT and Consumer Goods industries. Proficient in six languages and with an international perspective, he excels at creating sustainable competitive advantage for key platforms and products in the mobile apps ecosystem. In his most recent role at Remerge, he was spearheading the App Retargeting Platform business for APAC. Prior to Remerge, he has been instrumental in driving business performance for App Annie in Central Europe, Russia and CIS, preceded by the Country Manager role at Smart AdServer. He holds a Global EMBA from IE Business School in Madrid/Fudan University in Shanghai, a bachelor’s degree in International business & economics from London Metropolitan University and a degree in marketing communications from BAW in Munich.
Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, “We welcome Martje to our leadership team and wish him a successful journey at Affle. His cross-functional and relevant industry experience will enable us to drive further growth for our platforms and the CPCU business across all markets. We also welcome Raghav who has joined our Data Platforms and Operations team and look forward to achieving continued success as we strengthen our foundation for Affle2.0 growth journey.”
Abeldt said “I can't imagine a more exciting time to join Affle and look forward to complement the exceptional entrepreneurial capabilities of the leadership team. It gives me immense excitement to lead the RevX Platform to help drive business growth across markets through new strategic initiatives.”
This announcement comes along Affle’s another key appointment of Raghav Maheshwari as director – global account management, who joins with 10+ years’ experience. In his last stint, he was working for Inmobi as director – sales (south east Asia) and has played key roles in the ad tech ecosystem across APAC markets. He has previously driven growth initiatives for companies like Fidelity Investments and The Smart Cube.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
