MAM
SARVA makes top-level appointments
NEW DELHI: SARVA, India’s fastest growing yoga-based wellness ecosystem, has brought onboard experts from various domains onto their global advisory board. The advisory team now includes Jen Yu, ex-head of product @Masterclass; Jeniffer Chang, ex digital media, Disney and Mayur Gupta, a marketing maverick, Ex Spotify, Freshly, Kimberly – Clark. Each of these domain experts will bring their unique skill sets to the table in helping the brand grow.
With over 10 years working on technology design, user journeys and media, Jen Yu brings an immense pool of knowledge, experience and customer study to whatever she does. Her previous stints include director of product design at Masterclass, director of design at Emerald Cloud Club and she currently runs The Cusp, which she co-founded.
Chang is a start-up veteran who has contributed to the success of over 20 early-stage start-ups. She founded TechSparks, a networking group and consultancy for early-stage companies and has also served as the head of operations for a start-up called FanBread where she worked with a lot of Hollywood celebrities and influencers. Some other brands that she helped establish were Perfect Market(Idealab), Haven & NEXT Trucking to name a few. She also co-founded two digital media brands Digital Media Management & SocialVision. A maverick at all things start-up related, Jeniffer gained a lot from her previous professional associations with best in class companies such as Apple, Disney & KPMG.
Gupta was the chief marketing officer at Freshly where he was leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth; inspiring every household in America to bring a positive change in their lives by eating healthier each week. At Spotify, Mayur was responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; among other things. He has also been profiled by the Harvard Business Review (HBR) and the Economist as the model Chief Marketing Technologist in 2014 and was named the top 50 Marketers by Forbes in 2019.
SARVA co-founder Sarvesh Shashi said, “We’re at a stage in SARVA where quality growth is of utmost importance. Jen You, Jeniffer Chang and Mayur Gupta, each bring years of expertise, knowledge and growth-mindsets and are themselves powerhouses of talent. They each will be mentoring teams across different functions, all of which are pivotal to SARVA’s business. We believe their inputs and experience will not just help the team at Sarva amplify their efforts but also fuel it in the right direction.”
As a homegrown brand, SARVA has been going all-out to bring the benefits of yoga to everyone from Hollywood to Haridwar – in an all-new avatar. While the brand has already been instrumental in making yoga and mindfulness fun, it pivoted to newer heights with its initiatives recently. It is one of the only brands to have garnered global investor interest and support. SARVA is backed by global celebrities like Jennifer Lopez and well-known investors Mark Mastrov and Alex Rodriguez to celebrities, influencers, and experts like Malaika Arora, Aishwaryaa Dhanush, Shikhar Dhawan, Shahid Kapoor, etc.
Adding further, Jen Yu, said, “I am excited to be part of a young and growing brand like SARVA which has emerged as a frontrunner in making yoga popular among millennials. Their initiatives in the wake of the pandemic and lockdown to offer live online classes are highly commendable. It is always a pleasure to work with brands that focus their work around customer pain points and come up with appropriate solutions. I hope to utilize my experience and help the brand catapult further.”
"During a crucial time in human history, SARVA rose to the challenge and cemented its role in the post-Pandemic world as a leading provider of health and wellness. I decided to join SARVA – as a member as well as a business advisor – because I recognize the immense potential of this unique brand to deliver the benefits of yoga and mindfulness to a global audience," said Chang.
Gupta commented, “Driving growth for brands and improving experiences are two things that have always excited me. While SARVA is already a hugely successful brand in what it has been doing, I hope to help them take yoga and the resultant experience to every household pan India and globally. Their mindfulness and meditation services are also another area where I would focus on. I am happy to be a part of the team.”
SARVA recently launched its digital offering, currently divided into 2 categories: Body and Mind. The 3rd category to be launched soon is called Nourish. SARVA’s offerings address millennial fitness needs and the brand is working towards connecting 7 billion breaths. Its recent cool and fun campaign called Yoga+ showcases yoga as a seamless part of various lifestyles, individuals, and professionals.
Through its powerful network of influencers, SARVA has been instrumental in engaging people virtually through various interactive sessions and immunity booster modules in 25 countries including the US, UK, and Italy. SARVA and its women-centric arm DIVA Yoga have a global digital reach of over 200 million. The brands have set out to help people across different countries connect with this holistic practice and achieve the associated benefits.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
