News Broadcasting
ABP News raises engagement quotient with daily polls
Known for offering a superior viewing experience, India’s leading Hindi News channel, ABP News, has once again risen the engagement quotient through a special interactive initiative.
Spearheading innovation, the channel is now integrating audience polls into its programming to better engage viewers.
Providing them a special platform to express themselves, ABP News conducts a ‘daily poll’ on pertinent issues. Under this daily poll, ABP News shares few questions with CVoter (Centre for Voting Opinion & Trends in Election Research) which runs them via CATI in an audience of wide geographic and demographic reach. By 04:30pm, the results of the daily poll come out, which then go live on the evening show at 05:00pm, presented by show-host and renowned ABP Anchor, Rubika Liyaquat.
Since the roll-out of this poll, the show has asked various critical questions with regard to the political turmoil of Rajasthan, the recent Vikas Dubey encounter, and other important issues. On the infamous Vikas Dubey encounter, 84.8% of viewers responded by saying that Vikas Dubey surrendered himself because he was afraid of an encounter. When asked what the arrest of Vikas Dubey at Ujjain proves, 66.7% responded saying it shows UP police’s inefficiency, while 33.3% failed to agree. On the Rajasthan political turmoil, 67.2% believed Congress will collapse because of its own internal conflicts.
Validating the key trademarks of ABP News, this initiative keeps the concerns & viewpoints of the viewers at the forefront, giving a voice to those who want to be heard.
To see how ABP News is creating this interactive experience, follow this link: https://www.youtube.com/watch?v=JMstUeOQJz4
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News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
