MAM
Sloan India promotes Anup Kumar Tripathi to general manager
NEW DELHI: Sloan India Pvt Ltd – a leader in smart sustainable restroom solutions and water-efficient products – today announced the promotion of Anup Kumar Tripathi as general manager – India operations, Sloan India. In his new role, Tripathi will head India’s business operations and work to strengthen Sloan’s brand while growing business across the country. He will report directly to Parthiv Amin, chief sales and marketing executive at Sloan headquarters in Franklin Park, IL US. Tripathi’s elevation comes at a crucial time when India’s economic growth is entering the recovery phase post-Covid2019-led lockdown. The Indian market holds enormous potential for Sloan’s wide range of touch-free sensor faucets, soap dispensers, flushometers, and other products. In this new role, Tripathi will oversee daily business operations, develop and implement growth strategies that lead to long term market share growth and profitability.
Tripathi joined Sloan India in 2016 as the country head and has spearheaded the sales and marketing functions of the company.
Sloan chief sales and marketing officer Parthiv Amin said: “As one of the first team members, Anup has helped build our organisation from the ground up, creating a robust team in the newly-opened office at Gurugram. In this new role, Anup will oversee daily business operations while developing and implementing long-term growth strategies to increase company’s market share. With rich experience in the segment, I am confident that he will take the company to new heights. My congratulations and best wishes to Anup on the new role.”
In his previous role, Tripathi implemented some of the most prestigious projects for Sloan across the country. These projects include: Infosys Campus, Bangalore; World Bank, New Delhi; US Embassy, New Delhi; Taj Coromandel, Chennai; KIA Motors showrooms, Pan-India; Lokhandwala International School, Mumbai; and many others.
Prior to joining Sloan India, Tripathi was associated with some of the premium faucet brands in India such as Tropical Industries International, Hindware, and Jaquar and Co. Tripathi brings with him a rich experience of over 20 years. An alumnus of Agra University and Poorvanchal University, he holds degrees in mechanical engineering and business management.
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Schbang puts India on Cairns map with twin finalist teams
Four young creatives make Asia-Pacific shortlist, take on UN brief in a live showdown
MUMBAI: A Mumbai-born agency with no global network backing is punching above its weight. Schbang has landed two teams in the finals of Cairns Hatchlings 2026, sending four young creatives to compete at the Cairns Crocodiles festival in Australia this May.
The Asia-Pacific competition, a proving ground for emerging creative talent, has shortlisted 30 teams from across Australia, Japan and India. Two of those teams come from Schbang alone, a rare feat for a homegrown independent.
The finalists include Priyanka Gohil and Aman Aragonda in the digital category, and Beverly Coutinho and Sneiden D’souza in publishing. They will face a high-stakes, live brief from the United Nations Foundation, unveiled on stage by CMO David Ohana, with just 24 hours to respond. Flights and accommodation for all 60 finalists will be covered by the festival.
For decades, the global creative spotlight has centred on Cannes. But Cairns Crocodiles, now in its second year, is fast redrawing that map. This time, India is not just watching, it is competing at the table.
“What makes this moment remarkable isn’t just that Schbang has two teams in the finals,” the company said. “It’s that four young creatives from India earned their place at Asia-Pacific’s biggest creative table, backed not by a legacy global network, but by an agency that was born in Mumbai just a decade ago.”
Dipshika Ravi, national creative director at Schbang, said, “We are thrilled and excited to see our young Schbangers representing us at prestigious global events such as the Cairns Crocodile Awards. This completely aligns with Schbang’s goal of taking India to the global stage.”
She added, “When I saw the ideas, I knew they had merit and the potential to take them places. I am glad that not one, but four people from Schbang will get to experience the adrenaline-pumping energy of the industry, connect with great minds, and showcase their talent to the world while working on the 48-hour brief. Kudos to them, and here’s wishing them all the very best.”
The finalists, for their part, are already eyeing the global stage. “We believed in our work and seeing it stand tall on its own has been incredible,” said Gohil and Aragonda. “Representing India at a stage this big, on a brief from the United Nations Foundation, is something we never imagined when we started our careers. We’re ready for Cairns.”
Coutinho and D’souza struck a similar note: “Publishing is often overlooked for the role it plays in big brand campaigns, shaping how stories are understood and remembered. With our idea leading the way, the opportunity to fly to Australia and work on a live UN brief in 24 hours, that’s the kind of creative pressure we thrive on. Here we come, with one eye on the brief, and one on the crocs.”
Schbang, founded in 2015, has grown into a 1,200-strong creative, media and technology outfit with offices from Mumbai to London and Amsterdam, working with brands from Jio and Britannia to Philips and ASUS.
From a Mumbai startup to a double finalist on Asia-Pacific’s biggest emerging stage, the signal is unmistakable. The centre of gravity in global creativity is shifting, and this time, India is not on the sidelines.
