iWorld
‘Paatal Lok’ and ‘Mirzapur’ writers on creating content for OTT
MUMBAI: A few digital shows have grabbed the attention of streamers in recent times, including Mirzapur and Paatal Lok. In a virtual conference with The Advertising Club Bangalore, writers Hardik Mehta and Gurmmeet Singh talk about their journey with Wavemaker VP Kishan Kumar.
Mirzapur director Gurmmeet Singh said that he has been working on various kinds of films over the last 20 years and over the last five years that he’s been exploring the OTT ecosystem. Amazon Prime Video’s show Inside Edge creator and director Karan Anshuman wanted to work with Singh and the duo met for Mirzapur.
Singh said that initially when the trailer was released people assumed it was similar to Anurag Kashyap’s Gangs of Wasseypur. He said, “Later, people understood that it is a completely different series. A lot of credit goes to Mirzapur co-writer Puneet Krishna who has grown in the north belt. He had brought a lot of authenticity and humour to the show. The series had a different name before, but it was not going well with the story hence we changed it.”
He further added that Mirzapur's story is underplayed and it was way more colourful on paper. In fact, a lot of casting choices were made considering the same aspect. The team decided to cast people who were endearing and more relatable. “Casting gave Mirzapur the leg to travel which sometimes other films and shows are not able to do. So, you have access to different countries, different people and these actors brought a lot of hope in an otherwise dark world,” he shared.
Paatal Lok writer and national award winner Hardik Mehta has also been part of the entertainment industry for almost a decade. After quitting the foods and technology industries, Mehta joined an advertising firm as a copywriter. From there he developed an interest in filmmaking and documentary. Paatal Lok chief writer Sudip Sharma had seen his script for Kaamyab and roped him in. The shooting began in early 2017.
The show’s main reference point was from Tehelka ex-editor in chief Tarun Tejpal's book “The Story of my Assassins.” Mehta points out that the makers of the show wanted to create an investigative neo-noir kind story.
He added, “Hathiram's world was completely created by us. We wanted a cop who is caught between personal and professional rut. He is a man who is caught between the cop world and bureaucratic nexus. We decided three main arcs of the show: firstly was Hathiram and his investigation, secondly the story was about the famous and left liberal journalist and as the country’s politics changed his personality changed and lastly, the story was around Hathiram’s personal story about his son and wife.”
One of the unique things that Paatal Lok scriptwriters did was to submit their version of the episode every week. The best one was selected. 30 drafts were created for a ten-episode series.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
