MAM
Mirum India wins digital mandate for Geojit
NEW DELHI: A WPP full-service digital agency, Mirum India has won the digital mandate for Geojit, a leading financial services company in India. The account was won following a multi-agency pitch. As part of the mandate, Mirum will be responsible for managing social media marketing for the company. Mirum will also be offering creative services for developing mainline and offline communications. The account will be serviced from Mirum India’s Mumbai office.
Geojit Financial Services executive director Satish Menon said, “The present times have brought on newer challenges and this requires innovative thinking and creativity. We look forward to working with Mirum to reach out to a wider cross section of people in our endeavor to help them achieve their financial goals and create wealth.”
Mirum India Joint CEO Hareesh Tibrewala said, “We are delighted to win the Geojit business. Mirum has a good track record of working with finance-related clients over the last 10 years. We are confident of enabling the best solutions for new customer acquisitions and brand engagement, for Geojit. We are looking forward to a long fruitful partnership.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
